Updated October 24, 2026
43% of Meta ads are video across 1608 industries. The median video ad ran 28 days, against 29 for a single image. Below: 123,537 video ad examples from 15,434 brands, longest-running first.
Every creative, with its copy, format and run length
Every ad in the set by format, with the median number of days each ran.
| Format | Ads | Share | Median run |
|---|---|---|---|
| Video | 123,537 | 43% | 28d |
| Carousel | 87,878 | 31% | 36d |
| Single image | 73,438 | 26% | 29d |
| Industry | Video ads | Share of the industry’s ads | Median run |
|---|---|---|---|
| Block puzzle | 68 | 94% | 32d |
| Room planner | 54 | 93% | 60d |
| Rust repair | 41 | 91% | 15d |
| AI tutor | 52 | 88% | 31d |
| Neck fan | 52 | 88% | 9d |
| ASMR game | 42 | 88% | 29d |
| Phone cleaner | 42 | 88% | 12d |
| Bumper repair | 54 | 87% | 31d |
| Pregnancy tracker | 45 | 87% | 22d |
| Sleep sounds | 49 | 86% | 23d |
| Drones | 42 | 86% | 12d |
| Short drama | 57 | 84% | 10d |
Three routes: an AI video tool billed in credits, creators hired through a UGC platform or agency, or a team that delivers finished ads every week. The video ad pricing index puts the three side by side, per finished ad. For the creator route, see UGC agency vs UGC platform; for avatars and AI actors, AI UGC.