3,021 ads from 10 formula brands in the Meta Ad Library, 955 running now.
10 formula brands have 3,021 ads in the Meta Ad Library between them, and 955 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Formula ads are read by someone who did not plan to need them, so the creative is reassurance and an ingredient, not a lifestyle.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Enfamil · Similac · Kendamil · Bobbie · Earth's Best · Gerber · Happy Baby · HiPP · Else Nutrition · Baby's Only
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 10 of these formula brands have enough creative on file for a page of their own.
video leads at 37 percent of the 311 creatives read here, with carousel at 37 percent and static at 26. Shop now carries 56 percent of the calls to action.
The median creative here ran 31 days and the longest was still up at 1078. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Baby formula video ads · Baby formula static ads · Baby formula carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Entdecken Sie HiPP Sondennahrung auf Basis natürlicher Lebensmittel.HiPP · running 1,078 days
Made for Tiny Tummies 👶Kendamil · running 314 days
Hochwertige Babytextilien 🧸Baby's Only · running 175 days
Easy-to-digest formula for cow's milk allergy available in ready-to-feed options!Similac · running 119 days
Live Support—Free, 24/7Gerber · running 69 days
Trusted by parents. Loved by 700K+ babies.Bobbie · running 55 days
8 percent of these ads open with a question, 15 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,009 more baby formula ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 1 percent of the baby formula ads here lead with something free to start.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median baby formula ad here stayed up 31 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 311 creatives. Meta lists 3,021 for these advertisers, and 955 are running right now. Sprites' proprietary marketing agent reads every baby formula ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.