10,799 ads from 12 flooring brands in the Meta Ad Library, 7,524 running now.
12 flooring brands have 10,799 ads in the Meta Ad Library between them, and 7,524 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Flooring ads have to show the room with the old floor still in the viewer’s memory, so the before is doing as much work as the product.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Floor & Decor | 397 | 298 | 35 |
| Empire Today | 451 | 348 | 33 |
| 50Floor | 60 | 60 | 30 |
Brand pages: Floor & Decor · Empire Today · 50Floor · COREtec · Armstrong · Stuga · Flooret · The Home Depot · Lowe's · MSI · Daltile · Mannington
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these flooring brands have enough creative on file for a page of their own.
video leads at 40 percent of the 370 creatives read here, with carousel at 33 percent and static at 27. Shop now carries 39 percent of the calls to action.
The median creative here ran 37 days and the longest was still up at 344. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
What works on Facebook, with the calls to action, offers and how to start: Flooring Facebook ad examples.
Each format on its own page: Flooring video ads · Flooring static ads · Flooring carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Shop the CollectionLowe's · ran 344 days
The most durable hardwood floors in the world, at a price point you’ll love.Stuga · running 301 days
$6.98 12 oz. Protective Enamel Flat White Spray PaintThe Home Depot · running 212 days
Shop in-stock, job lot quantities of tileFloor & Decor · running 155 days
Now onboarding Carpet installers50Floor · running 131 days
See your space in actionCOREtec · running 127 days
3 percent of these ads open with a question, 19 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+10,787 more flooring ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 12 percent of the flooring ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median flooring ad here stayed up 37 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 370 creatives. Meta lists 10,799 for these advertisers, and 7,524 are running right now. Sprites' proprietary marketing agent reads every flooring ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.