Black Friday Cyber Monday 2026 · updated September 23, 2026
In 2025, the median brand put its first Black Friday ad live 8 days before Black Friday, and the deepest discount it named was 50% off. 123 brands are already running Black Friday ads for 2026, the earliest since Aug 5, 2026. Below: the ads themselves, when they started, and what they offered.
When to start, and what to offer, is the Black Friday marketing strategy for BFCM 2026.
Brands with Black Friday ads already running as of September 23, 2026, best-known first, with the day each went live. Each row links to the exact ad.
| Brand | Started running | Ad | Library ID |
|---|---|---|---|
| Modlily | Sep 9, 2026 | 🔥Cyber Monday Sale is LIVE | 1021178927606014 |
| Secretlab | Sep 16, 2026 | Shop Black Friday prices, now. Take up to $149 off select Secretlab chairs, desks, and accessories. Plus, if y… | 1653372003178978 |
| SAXX Underwear | Sep 14, 2026 | Last call for Cyber Monday - no walk of shame required. Get 30% off sitewide + 40% off select styles until Dec… | 2419128505286902 |
| Wallblush | Sep 14, 2026 | WALL BLUSH eGIFT CARD (BFCM) | 1711720923229462 |
| 6 Ice | Sep 8, 2026 | BFCM SALE - TAKE UP TO 80% OFF SITEWIDE❄️ ELEVATE Your Look With 6 ICE ⛓️ Coldest Ice In The Game 🥶 Crafted… | 26087657874265059 |
| Villa del Palmar Cancun Beach Resort & Spa | Aug 21, 2026 | Early Black Friday came early! unlock extra nights on us. 3rd night free in 2026 or 4th night free in 2027 sta… | 4206603606138229 |
| Ezra Firestone | Sep 8, 2026 | Register for Ezra Firestone's free Black Friday webinar on Oct 1st, and we'll instantly send you our step-by-s… | 1389614523375437 |
| TAO Clean | Aug 31, 2026 | ⚫ BLACK FRIDAY SALE ⚫ Stock up EARLY and take 55% off EVERYTHING while supplies last. | 1368745238270601 |
| Upcomers.com | Sep 16, 2026 | 🔥 Black Friday: 90% OFF & 2 FREE | Limited-Time Offer | 2316323272232760 |
| Rescue Co. | Aug 11, 2026 | 🚨 Black Friday in August. 🚨 | 4445692785704510 |
| KAT VR | Sep 2, 2026 | KAT VR Treadmill 😀BFCM Sale Only $1199✅ CODE: MEMBER449 Shop Now!😍 | 2021909972308911 |
| Gentry Choice | Aug 10, 2026 | 🔥 BFCM Sale is LIVE - Up to 50% OFF! Storewide 🔥 Mega Sale of the Year! Limited Stocks Act Fast 🛒🚦 Shop No… | 28400569109568332 |
| Leatherwood Bespoke Rosin | Sep 7, 2026 | Duo Pack - BFCM TEST | 1370401195260114 |
| JOVS | Sep 7, 2026 | 🔥 BLACK FRIDAY DEAL! 🔥 JOVS 4D Laser Light Therapy Mask 💵 WAS $849 → NOW $566 🛡️ 90-Day Price Match Guaran… | 2010850756240140 |
| Pool Day | Aug 7, 2026 | Black Friday is Now Live! | 4513449068921092 |
| Bloom & Bond | Sep 4, 2026 | Black Friday Sale Ending Soon | 1584561453033790 |
| Chris and Melis - Designer Decor Deals & Furniture Finds | Sep 9, 2026 | Wayfair’s Spring Cyber Week Sale the perfect time to shop for pieces for a spring Home decor refresh since he… | 1354511429801235 |
| Garza Blanca Cancun | Aug 21, 2026 | …arza Blanca Cancun and unlock early Black Friday benefits on 2026 and 2027 stays including complimentary night… | 973205308512134 |
| Clearco | Sep 18, 2026 | Rewrite Your BFCM Growth Playbook | 4491683501082355 |
| Reddit for Business | Sep 21, 2026 | Redditors mention Black Friday and Cyber Monday 168% more in September. Spend $500, get $500 ad credit* *Val… | 1755258929056982 |
Every creative, with its copy, format and run length
The median brand’s first Black Friday ad went live 8 days before Black Friday 2025. Counting each brand once, by its earliest ad:
| First Black Friday ad | Brands | Share |
|---|---|---|
| More than 6 weeks before | 63 | 3% |
| 4 to 6 weeks before | 102 | 4% |
| 2 to 4 weeks before | 577 | 25% |
| 1 to 2 weeks before | 447 | 19% |
| The final week | 596 | 26% |
| Black Friday to Cyber Monday | 321 | 14% |
| After Cyber Monday | 207 | 9% |
| Industry | Brands | Median first ad | Median deepest discount |
|---|---|---|---|
| B2B SaaS | 387 | 4d after | 40% off |
| Clothing and fashion | 350 | 9d before | 50% off |
| Jewelry | 101 | 10d before | 50% off |
| Home decor | 100 | 7d before | 50% off |
| Skincare | 93 | 8d before | 45% off |
| Toys | 83 | 10d before | 50% off |
| Supplements | 66 | 13d before | 60% off |
| Footwear | 58 | 10d before | 50% off |
| Marketplaces | 55 | 10d before | 50% off |
| Watches | 55 | 11d before | 50% off |
| Mobile gaming | 54 | 7d before | 50% off |
| Apps | 50 | 4d before | 50% off |
| Activewear | 48 | 9d before | 50% off |
| Pet | 46 | 7d before | 50% off |
| Makeup | 45 | 8d before | 40% off |
| Kitchenware | 42 | 9d before | 50% off |
| Fitness | 40 | 10d before | 50% off |
| Eyewear | 39 | 9d before | 50% off |
| Luggage | 37 | 16d before | 50% off |
| Golf | 33 | 15d before | 50% off |
| Perfume | 29 | 18d before | 50% off |
| Swimwear | 28 | 10d before | 50% off |
| Haircare | 25 | 15d before | 40% off |
| Baby and parenting | 24 | 15d before | 50% off |
| AI tools | 23 | 4d before | 50% off |
| Fintech | 17 | 4d before | 50% off |
| Furniture | 15 | 4d before | 40% off |
| Mattress | 12 | 10d before | 45% off |
| Marketing agency | 11 | 15d before | 35% off |
| Cleaning services | 6 | 10d before | 70% off |
| Coffee | 5 | 4d before | 58% off |
| Car detailing | 5 | 10d before | 45% off |
| Med spa | 5 | 4d before | 12% off |
60% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 50% off.
Offer mechanics, share of ads
Single image led at 33% of Black Friday creative, and "Shop now" carried 66% of the calls to action. The median ad ran 15 days. The ones below stayed up longest, which in a two-week season is the clearest public sign an ad was working.
Every creative, with its copy, format and run length
When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.
| Brand | First Black Friday ad | Deepest discount | Ads |
|---|---|---|---|
| Samsung | Nov 5, 2025 (23d before) | — | 2 |
| 50 Cent | Nov 30, 2025 | 35% off | 1 |
| H&M | Nov 30, 2025 | 70% off | 3 |
| SHEIN | Oct 20, 2025 (39d before) | — | 40 |
| Gordon Ramsay | Nov 13, 2025 (15d before) | — | 1 |
| Coin Master | Nov 26, 2025 (2d before) | — | 1 |
| MotoGP | Nov 20, 2025 (8d before) | — | 5 |
| PUBG MOBILE | Nov 23, 2025 (5d before) | — | 2 |
| Pandora | Nov 21, 2025 (7d before) | 30% off | 1 |
| Vans | Dec 1, 2025 | 50% off | 1 |
4,182 Black Friday ads on Facebook and Instagram.
665 Black Friday ads on Google.
658 Black Friday ads on LinkedIn.
2026 is the first Black Friday with ads inside ChatGPT: formats, budgets and a plan for the weekend. Real cards are in the ChatGPT ads library.
The BFCM 2026 plan: when brands start, how deep they discount, and what to do through Cyber Monday.