32,586 ads from 36 haircare brands in the Meta Ad Library, 5,525 running now.
36 haircare brands have 32,586 ads in the Meta Ad Library between them, and 5,525 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Hair ads are a before-and-after category that is not allowed to look like one, so the creative becomes a texture, a shine, or a routine instead of a transformation.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Olaplex | 1,777 | 229 | 50 |
| Dyson | 3,660 | 234 | 30 |
| Function of Beauty | 16 | 9 | 16 |
Brand pages: Olaplex · Dyson · Function of Beauty · K18 · Briogeo · OUAI · Living Proof · Kérastase · Redken · Moroccanoil · Color Wow · amika · Gisou · PATTERN · Bread Beauty Supply · ghd · Oribe · Paul Mitchell · JVN Hair · Aveda · Matrix · LolaVie · Blake Brown · Fenty Hair · Camille Rose · The Doux · Curlsmith · Bounce Curl · Innersense Organic Beauty · DevaCurl · Carol's Daughter · Eva NYC · Humby Organics · TréLuxe · ISEE Hair · Routine Wellness
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 36 of these haircare brands have enough creative on file for a page of their own.
video leads at 53 percent of the 1,034 creatives read here, with carousel at 33 percent and static at 14. Shop now carries 61 percent of the calls to action.
The median creative here ran 30 days and the longest was still up at 808. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Haircare video ads · Haircare static ads · Haircare carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
First-Time-Ever Intro OfferTréLuxe · running 808 days
Signature ShampooOribe · running 646 days
ISEE HAIR Straight Lace Front Wigs Natural Density Human Virgin Hair WigsISEE Hair · running 560 days
The Soak & Scent SetGisou · ran 324 days
The Mousse Wavy-Haired Girls Swear ByFunction of Beauty · ran 269 days
Shampoo & Conditioner for Thick Gray Hair 💛Humby Organics · running 269 days
3 percent of these ads open with a question, 18 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+32,574 more haircare ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 7 percent of the haircare ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median haircare ad here stayed up 30 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When haircare brands start their Black Friday ads, how deep they cut, and which are already live for this year: Haircare Black Friday ad examples.
This page shows 1,034 creatives. Meta lists 32,586 for these advertisers, and 5,525 are running right now. Sprites' proprietary marketing agent reads every haircare ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.