8,247 ads from 15 chocolate brands in the Meta Ad Library, 1,949 running now.
15 chocolate brands have 8,247 ads in the Meta Ad Library between them, and 1,949 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Chocolate is bought on impulse in the checkout line, so the ads recreate that moment at home: a break, a melt, and a reason the ordinary bar is not this one.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Hershey's | 401 | 31 | 48 |
| Lindt | 1,994 | 34 | 30 |
| Ghirardelli | 20 | 0 | 20 |
Brand pages: Hershey's · Lindt · Ghirardelli · Godiva · Reese's · Kit Kat · Cadbury · Ferrero Rocher · Tony's Chocolonely · Dove · M&M's · Kinder · Toblerone · Russell Stover · Hu Kitchen
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 15 of these chocolate brands have enough creative on file for a page of their own.
video leads at 56 percent of the 383 creatives read here, with carousel at 27 percent and static at 17. Shop now carries 55 percent of the calls to action.
The median creative here ran 20 days and the longest was still up at 334. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Chocolate video ads · Chocolate static ads · Chocolate carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Never Settle For Less Than GoldGodiva · running 334 days
Nuevo spray refrescante Dove Deo Whole BodyDove · ran 266 days
Wat inspiratie...Tony's Chocolonely · running 190 days
Personalize your Candy this Spring at M&M'S New York.M&M's · running 170 days
Have you had The Talk with your kids?Hershey's · ran 80 days
Pauza s F1®Kit Kat · ran 40 days
8 percent of these ads open with a question, 6 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+8,235 more chocolate ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 1 percent of the chocolate ads here lead with something free to start.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median chocolate ad here stayed up 20 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 383 creatives. Meta lists 8,247 for these advertisers, and 1,949 are running right now. Sprites' proprietary marketing agent reads every chocolate ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.