15,485 ads from 58 household brands in the Meta Ad Library, 7,913 running now.
58 household brands have 15,485 ads in the Meta Ad Library between them, and 7,913 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Household goods are the most-advertised products nobody thinks about, so the creative turns a chore into a small drama - a stain, a smell, a spill - and lets the product end it in the last two seconds.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Mr Clean · Bounty · Tide · Febreze · Clorox · Lysol · Cottonelle · Downy · Grove Collaborative · Blueland · Kleenex · Always · Gain · Goodnites · Seventh Generation · Windex · Pine-Sol · Tampax · Yankee Candle · Playtex · Glade · Scrubbing Bubbles · U by Kotex · Luvs · Flex Seal · Brita · Dawn · OxiClean · Scrub Daddy · Cascade · WD-40 · Swiffer · Ziploc · Hefty · Energizer · Snuggle · Poopourri · Branch Basics · Dropps · Tru Earth · Public Goods · Uproot Clean · Earth Breeze · Molly's Suds · Dirty Labs · Mrs. Meyer's Clean Day · method products · The Pink Stuff · ARM & HAMMER · Angel Soft · Native · Glad · Brawny · Force of Nature · Squatty Potty · Pocket Hose · Vim · Surf Excel
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 58 of these household brands have enough creative on file for a page of their own.
video leads at 70 percent of the 1,481 creatives read here, with carousel at 18 percent and static at 13. Shop now carries 74 percent of the calls to action.
The median creative here ran 14 days and the longest was still up at 524. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Household video ads · Household static ads · Household carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Exclusive offer | Save 15% right nowMolly's Suds · running 524 days
Dirty Labs, Clean(est) LaundryDirty Labs · running 392 days
BRITA. Drink better. Do better.Brita · running 244 days
Damp Duster® portalanító szivacs pink (1 db)Scrub Daddy · running 220 days
Bedwetting happens. You are not aloneGoodnites · running 193 days
Use Code: SOCIAL20Tru Earth · running 179 days
3 percent of these ads open with a question, 12 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+15,473 more household ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
Video ads lead among household brands. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 7 percent of the household ads here lead with a discount.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median household ad here stayed up 14 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 1,481 creatives. Meta lists 15,485 for these advertisers, and 7,913 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.