11,333 ads from 12 burger chains in the Meta Ad Library, 7,660 running now.
12 burger chains have 11,333 ads in the Meta Ad Library between them, and 7,660 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Celebrity meal drops and dollar-menu math persuade harder than any close-up of the patty itself.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| McDonald's | 3,140 | 2,034 | 30 |
| Burger King | 832 | 799 | 30 |
| Wendy's | 227 | 193 | 22 |
Brand pages: McDonald's · Burger King · Wendy's · Five Guys · Shake Shack · In-N-Out Burger · Whataburger · Sonic Drive-In · Culver's · Jack in the Box · Carl's Jr. · White Castle
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these burger chains have enough creative on file for a page of their own.
video leads at 45 percent of the 450 creatives read here, with carousel at 35 percent and static at 20. Order now carries 67 percent of the calls to action.
The median creative here ran 21 days and the longest was still up at 120. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Burger video ads · Burger static ads · Burger carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
In-N-Out® Cookout TruckIn-N-Out Burger · ran 120 days
Your perfect meal is waitingSonic Drive-In · ran 85 days
it’s as simple as McDonald'sMcDonald's · ran 70 days
Don’t ask me to do anything EXCEPT take you to @whitecastle who’s in?White Castle · ran 70 days
Call your burger guyFive Guys · ran 55 days
Spicy Chicken MaxxCarl's Jr. · ran 54 days
3 percent of these ads open with a question, 11 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+11,321 more burger ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 24 percent of the burger ads here lead with a price in the ad.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category video ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Order now" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median burger ad here stayed up 21 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 450 creatives. Meta lists 11,333 for these advertisers, and 7,660 are running right now. Sprites' proprietary marketing agent reads every burger ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.