7,613 ads from 11 ski brands in the Meta Ad Library, 1,881 running now.
11 ski brands have 7,613 ads in the Meta Ad Library between them, and 1,881 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
A named mountain and a date window do the work in a ski ad, and the skis themselves can stay in the corner of a frame about a week away.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Rossignol · Salomon · Atomic · HEAD · Volkl · Nordica · REI · Backcountry · L.L.Bean · Peak Performance · Obermeyer
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these ski brands have enough creative on file for a page of their own.
video leads at 42 percent of the 296 creatives read here, with carousel at 40 percent and static at 18. Shop now carries 63 percent of the calls to action.
The median creative here ran 10 days and the longest was still up at 258. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Ski video ads · Ski static ads · Ski carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Skuteczność udowodniona klinicznieHEAD · running 258 days
Add your name to help protect our public lands.REI · ran 186 days
Rider Belt 123 cmPeak Performance · running 150 days
Salomon - Alpine Poles Brigade Jr - Pink - 110Salomon · running 112 days
Next Winter Starts HereVolkl · running 44 days
New Arrival: The Lindley InsulatorObermeyer · running 36 days
0 percent of these ads open with a question, 7 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+7,601 more ski ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 7 percent of the ski ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median ski ad here stayed up 10 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 296 creatives. Meta lists 7,613 for these advertisers, and 1,881 are running right now. Sprites' proprietary marketing agent reads every ski ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.