19,838 ads from 29 drug brands in the Meta Ad Library, 3,921 running now.
29 drug brands have 19,838 ads in the Meta Ad Library between them, and 3,921 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Drug advertising is written by regulators as much as by marketers, so the ads sell a life the condition was getting in the way of and then spend half their length on the safety information the law requires.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Pepto Bismol | 6 | 6 | 6 |
| Tylenol | 48 | 47 | 23 |
| Band-Aid | 18 | 16 | 16 |
Brand pages: Pepto Bismol · Tylenol · Band-Aid · Prevagen · NyQuil · Zyrtec · Wegovy · DUPIXENT · Claritin · Excedrin · MiraLAX · Pfizer · Novo Nordisk · Icy Hot · Aleve · Advil · Tums · Metamucil · ChapStick · Vicks · Gold Bond · Voltaren · Allegra · Imodium · Bimzelx
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 25 of these drug brands have enough creative on file for a page of their own.
video leads at 47 percent of the 662 creatives read here, with static at 43 percent and carousel at 10. Shop now carries 58 percent of the calls to action.
The median creative here ran 16 days and the longest was still up at 273. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Pharma and medicine video ads · Pharma and medicine static ads · Pharma and medicine carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Drievoudig effect: Verlicht pijn, remt de ontsteking en vermindert zwelling.Voltaren · running 273 days
{{product.brand}}SKYRIZI · ran 234 days
{{product.brand}}RINVOQ · ran 225 days
Descubre nuevas opciones para perder pesoNovo Nordisk · running 216 days
{{product.brand}}Icy Hot · running 173 days
{{product.brand}}DUPIXENT · running 144 days
3 percent of these ads open with a question, 9 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+19,826 more pharma and medicine ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 1 percent of the pharma and medicine ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median pharma and medicine ad here stayed up 16 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 662 creatives. Meta lists 19,838 for these advertisers, and 3,921 are running right now. Sprites' proprietary marketing agent reads every pharma and medicine ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.