16,700 ads from 83 food brands in the Meta Ad Library, 10,298 running now.
83 food brands have 16,700 ads in the Meta Ad Library between them, and 10,298 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Packaged food is bought on autopilot from the same shelf every week, so the brands advertise a recipe or a moment that puts their product in a new meal rather than arguing with the shopper’s habit.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Heinz · Kraft · Velveeta · Oatly · Jif · Coffee Mate · Fairlife · HelloFresh · Daily Harvest · Graza · Laird Superfood · Chobani · Blue Apron · Beyond Meat · Home Chef · Thrive Market · Campbell's · Tillamook · Fage · Progresso · Nestle · General Mills · Magnum · Tabasco · Kellogg's · Muscle Milk · Trix · Kool Aid · Old El Paso · Factor · Hungryroot · Catalina Crunch · Barebells · OWYN · Quest Nutrition · MUDWTR · Legendary Foods · Soylent · KIND Snacks · GoMacro · Perfect Bar · Hu Kitchen · Aloha · Munk Pack · Slate Milk · ButcherBox · Hellmann's · Kerrygold · Dave's Killer Bread · Nature's Own · Rao's Homemade · Banza · Momofuku Goods · Kraft Heinz · Green Giant · Barilla · Del Monte · Organic Valley · Philadelphia Cream Cheese · Knorr · Jell-O · Good Ranchers · Omaha Steaks · Wild Alaskan Company · Vital Farms · King Arthur Baking · Miyokos · Ripple Foods · Licious · FlavCity · M&S Meats · SAMBAZON · Grazly · ProDough · Stealth Health · Hovis · Warburtons · PG Tips · Yorkshire Tea · Pip & Nut · Amul · Tata Salt · Haldiram's
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 83 of these food brands have enough creative on file for a page of their own.
video leads at 59 percent of the 2,199 creatives read here, with carousel at 24 percent and static at 17. Shop now carries 46 percent of the calls to action.
The median creative here ran 21 days and the longest was still up at 703. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Food video ads · Food static ads · Food carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
The Jerky Your Taste Buds DeserveM&S Meats · running 703 days
Ingredient List: Beef Brisket. Salt. Done.Grazly · running 419 days
Protein PancakesProDough · running 383 days
wyd tonight why is it making these flat-top loaded fries🙂↕️Beyond Meat · ran 328 days
The Easiest Way to Eat HealthyHungryroot · running 323 days
Almond-Filled Sweet Bread MixKing Arthur Baking · running 232 days
2 percent of these ads open with a question, 18 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+16,688 more food ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
Video ads lead among food brands. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 7 percent of the food ads here lead with a price in the ad.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median food ad here stayed up 21 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 2,199 creatives. Meta lists 16,700 for these advertisers, and 10,298 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.