3,070 ads from 12 laundry detergent brands in the Meta Ad Library, 763 running now.
12 laundry detergent brands have 3,070 ads in the Meta Ad Library between them, and 763 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Split-screen stains disappearing in a single wash still beat scent, enzymes, and the eco mark.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Tide · Gain · Persil · Arm & Hammer · all · Seventh Generation · Mrs. Meyer's Clean Day · Dropps · Blueland · ECOS · Purex · Rit Dye
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these laundry detergent brands have enough creative on file for a page of their own.
video leads at 57 percent of the 319 creatives read here, with carousel at 23 percent and static at 20. Shop now carries 70 percent of the calls to action.
The median creative here ran 12 days and the longest was still up at 209. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Laundry detergent video ads · Laundry detergent static ads · Laundry detergent carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Nouveau Persil Deep Clean!Persil · running 209 days
See Why Everyone's SwitchingBlueland · running 170 days
Économisez maintenant sur Tide chez WalmartTide · ran 83 days
TAKE ACTION: Biden needs to finish what he startedSeventh Generation · ran 79 days
🏷️ 15% OFF on first order!Dropps · running 55 days
Golden & candied Sugar PumpkinMrs. Meyer's Clean Day · running 41 days
4 percent of these ads open with a question, 16 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,058 more laundry detergent ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 3 percent of the laundry detergent ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median laundry detergent ad here stayed up 12 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 319 creatives. Meta lists 3,070 for these advertisers, and 763 are running right now. Sprites' proprietary marketing agent reads every laundry detergent ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.