13,664 ads from 47 appliance brands in the Meta Ad Library, 5,501 running now.
47 appliance brands have 13,664 ads in the Meta Ad Library between them, and 5,501 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Appliances get replaced when the old one dies, not when an ad lands, so the category advertises around holiday sales events and spends the rest of the year making sure its name is the one remembered in the store aisle.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| LG | 851 | 848 | 30 |
| Maytag | — | — | 30 |
| Frigidaire | 125 | 125 | 30 |
Brand pages: LG · Maytag · Frigidaire · Shark · Ninja Kitchen · GE Appliances · Dyson · Whirlpool · Bosch Home · Weber Grills · Blackstone Products · Pit Boss Grills · Miele · Café Appliances · Thermador · Sub-Zero, Wolf, and Cove · Smeg USA · ZLINE Kitchen and Bath · Fisher & Paykel · Dacor · Calphalon · Gotham Steel · Anolon · GreenLife · SCANPAN USA · Hestan Culinary · Smithey Ironware Company · Field Company · Heritage Steel · 360 Cookware · BLACK+DECKER Appliances · Zojirushi America Corporation · Big Green Egg · Char-Broil · Masterbuilt · Kamado Joe · recteq · Mabe · Haceb · Kalley · Liliana Electrodomésticos · Koblenz México · Mueller Eletrodomésticos · Sindelen · Suggar Eletrodomésticos · Bissell · SodaStream
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 47 of these appliance brands have enough creative on file for a page of their own.
video leads at 42 percent of the 1,225 creatives read here, with carousel at 39 percent and static at 20. Shop now carries 56 percent of the calls to action.
The median creative here ran 26 days and the longest was still up at 536. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Appliance video ads · Appliance static ads · Appliance carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Sindelen +72 años, Expertos en Linea BLanca y ELectrodomésticos - Cocinas, Enceradoras, Refrigeradores y más.Sindelen · running 536 days
Take Your Cookware Collection To The Next LevelSmithey Ironware Company · running 425 days
1150 Digital Charcoal Grill & SmokerMasterbuilt · running 420 days
SMEG Gift CardSmeg USA · running 409 days
Coifas de parede SuggarSuggar Eletrodomésticos · running 395 days
Titanium Stockpot, 8-QuartHestan Culinary · running 363 days
1 percent of these ads open with a question, 20 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+13,652 more appliance ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 4 percent of the appliance ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median appliance ad here stayed up 26 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 1,225 creatives. Meta lists 13,664 for these advertisers, and 5,501 are running right now. Sprites' proprietary marketing agent reads every appliance ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.