15,116 ads from 11 retinol skincare brands in the Meta Ad Library, 4,694 running now.
11 retinol skincare brands have 15,116 ads in the Meta Ad Library between them, and 4,694 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Adjustment-period warnings wrapped amid a nighttime rite conduct the teaching, while smoother texture reads implied rather than gauged.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Olay | 489 | 461 | 30 |
| CeraVe | 764 | 243 | 39 |
| Neutrogena | 106 | 0 | 8 |
Brand pages: Olay · CeraVe · Neutrogena · La Roche-Posay · The Ordinary · Paula's Choice · SkinCeuticals · Drunk Elephant · Sunday Riley · L'Oréal Paris · Peter Thomas Roth
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these retinol skincare brands have enough creative on file for a page of their own.
video leads at 69 percent of the 369 creatives read here, with carousel at 24 percent and static at 7. Shop now carries 44 percent of the calls to action.
The median creative here ran 20 days and the longest was still up at 586. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Retinol video ads · Retinol static ads · Retinol carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Koyu leke karşıtı uzman protokol!La Roche-Posay · running 586 days
Odkryj swój naturalny blaskPaula's Choice · running 212 days
Yatıştırır, Destekler, Besler.The Ordinary · running 115 days
Olay Super Serum Gel doucheOlay · ran 90 days
Nouveau Neutrogena Ultra Sheer 3 en 1Neutrogena · ran 82 days
Cabelo mais saudável na primeira aplicação 💜L'Oréal Paris · running 67 days
5 percent of these ads open with a question, 18 percent put a number in the first line, and 9 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+15,104 more retinol ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 2 percent of the retinol ads here lead with something free to start.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median retinol ad here stayed up 20 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 369 creatives. Meta lists 15,116 for these advertisers, and 4,694 are running right now. Sprites' proprietary marketing agent reads every retinol ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.