Home insurance ads

Which home insurers run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

Brand pages: State Farm · Allstate · Lemonade · Hippo · Travelers · USAA · Farmers · Nationwide · Amica · Chubb · Progressive · Branch · Policygenius · American Home Shield

Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 14 of these home insurers have enough creative on file for a page of their own.

What formats do home insurance ads use?

video leads at 47 percent of the 449 creatives read here, with carousel at 28 percent and static at 25. Learn more carries 39 percent of the calls to action.

The median creative here ran 30 days and the longest was still up at 426. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.

What works on Facebook, with the calls to action, offers and how to start: Home insurance Facebook ad examples.

Each format on its own page: Home insurance video ads · Home insurance static ads · Home insurance carousel ads

What the home insurance ads that last say

The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.

1. You barely drive, and when you do, you drive safely.Lemonade · running 426 days
2. Obten la cobertura adecuada para tu hogar.American Home Shield · running 426 days
3. Start strong with AllstateAllstate · running 365 days
4. Let our team tell you moreNationwide · running 257 days
5. Are you eligible for membership?USAA · running 242 days
6. You could get personalized life insurance quotes today.Policygenius · running 157 days

The offers home insurers lead with

• A discount: 8 percent of ads · Allstate: “Switch to Allstate and save $900*”
• A price in the ad: 8 percent of ads · Allstate: “Switch to Allstate and save $900*”
• Financing or monthly pricing: 1 percent of ads · Nationwide: “Rising health care costs may disrupt financial stability.”
• A deadline: 0 percent of ads · Hippo: “15% Off HIPPOBAGs - Limited Time Offer”

4 percent of these ads open with a question, 7 percent put a number in the first line, and 0 percent lead with an emoji.

How to run home insurance ads on Facebook and Instagram

1. 1

   Lead with the format the category rewards

   Video ads lead among home insurers. Start there, and test the second format against it rather than spreading spend across every placement at once.

2. 2

   Give the reader a reason to act now

   An offer, a launch or a limited drop gives the ad a job beyond awareness. 8 percent of the home insurance ads here lead with a discount.

3. 3

   Copy the structure, not the ad

   Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.

4. 4

   Keep the winners running and replace the rest

   The median home insurance ad here stayed up 30 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.

Home insurance ads: questions people ask

What do home insurance ads on Facebook and Instagram look like?

We read 449 home insurance ads from 14 home insurers in the Meta Ad Library on October 8, 2026. Video ads lead at 47 percent. The most common button is "Learn more".

Which home insurers run the most Facebook ads?

Of the advertisers on this page, Lemonade (553 running), Allstate (518 running), State Farm (229 running) had the most ads live when we read the library.

What offers do home insurance ads use?

A discount appears in 8 percent, a price in the ad appears in 8 percent, financing or monthly pricing appears in 1 percent of the ads we read. For example, Allstate: "Switch to Allstate and save $900*"

How long do home insurance ads run?

The median ad we read had run 30 days, and the longest 426 days. Advertisers keep paying for ads that work, so the long runners are the ones to study.

How do I make home insurance ads for my business?

Start from what is already working in your category: copy the structure of the long-running ads, lead with one clear offer, and test several versions at once. Sprites' proprietary marketing agent does this for you: it reads the home insurance ads running now, writes ads in the styles that work, and launches them once you approve.