4,958 ads from 10 protein bar brands in the Meta Ad Library, 823 running now.
10 protein bar brands have 4,958 ads in the Meta Ad Library between them, and 823 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Protein bar ads have to taste like food in a category shoppers expect to taste like a chore, so the creative is a bite, not a gram of protein.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Quest · Barebells · Clif Bar · KIND · ONE · Perfect Bar · GoMacro · Aloha · IQBAR · Think!
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 10 of these protein bar brands have enough creative on file for a page of their own.
video leads at 40 percent of the 228 creatives read here, with carousel at 31 percent and static at 29. Shop now carries 46 percent of the calls to action.
The median creative here ran 19 days and the longest was still up at 223. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Protein bars video ads · Protein bars static ads · Protein bars carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Für mehr LebensqualitätKIND · running 223 days
Clean. Organic. Delicious.GoMacro · running 203 days
Quest presenteert: (Nog) beter in bedQuest · running 75 days
Click to Save 35% on the ALOHA Sampler PackAloha · running 70 days
#ad Training BTS fueled by CLIF BAR 🔋💪Clif Bar · ran 38 days
ONE (@one) • Instagram photos and videosONE · ran 15 days
12 percent of these ads open with a question, 12 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+4,946 more protein bars ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 10 percent of the protein bars ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median protein bars ad here stayed up 19 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 228 creatives. Meta lists 4,958 for these advertisers, and 823 are running right now. Sprites' proprietary marketing agent reads every protein bars ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.