477 ads from 10 cereal brands in the Meta Ad Library, 425 running now.
10 cereal brands have 477 ads in the Meta Ad Library between them, and 425 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Cereal advertising talks to two people at once - the kid who picks the box and the parent who pays for it - so the mascot carries the fun and the small print carries the whole grain.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Cheerios | 148 | 138 | 30 |
| Frosted Flakes | — | — | 30 |
| Quaker | 129 | 109 | 30 |
Brand pages: Cheerios · Frosted Flakes · Quaker · Magic Spoon · Cinnamon Toast Crunch · Lucky Charms · Kashi · Raisin Bran · Uncle Tobys
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 9 of these cereal brands have enough creative on file for a page of their own.
video leads at 69 percent of the 234 creatives read here, with static at 16 percent and carousel at 15. Shop now carries 64 percent of the calls to action.
The median creative here ran 14 days and the longest was still up at 95. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Cereal video ads · Cereal static ads · Cereal carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
NEW: Magic Spoon Protein OatmealMagic Spoon · running 95 days
Warm cinnamon flavor, hearty crunch, 10g of protein with milk, and good source of fiber!Quaker · ran 50 days
fiber but make it french and tastyRaisin Bran · ran 50 days
Honey meets protein.Cheerios · running 37 days
Thank you for supporting Mission Tiger.Frosted Flakes · ran 35 days
OATIMISE YOUR LIFE WITH UNCLE TOBYS OVERNIGHT OATSUncle Tobys · running 26 days
1 percent of these ads open with a question, 17 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+465 more cereal ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 2 percent of the cereal ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median cereal ad here stayed up 14 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 234 creatives. Meta lists 477 for these advertisers, and 425 are running right now. Sprites' proprietary marketing agent reads every cereal ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.