1,728 ads from 11 cat food brands in the Meta Ad Library, 1,349 running now.
11 cat food brands have 1,728 ads in the Meta Ad Library between them, and 1,349 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
The plot is a suspicious sniff that becomes an empty dish, and the nutrition facts ride in a caption.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Sheba | 86 | 86 | 30 |
| Meow Mix | 83 | 83 | 30 |
| Purina ONE | — | — | 30 |
Brand pages: Sheba · Meow Mix · Purina ONE · Iams · Blue Buffalo · Royal Canin · Weruva · Tiki Cat · Stella & Chewy's · KitNipBox · Fancy Feast
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these cat food brands have enough creative on file for a page of their own.
video leads at 53 percent of the 352 creatives read here, with carousel at 28 percent and static at 19. Shop now carries 43 percent of the calls to action.
The median creative here ran 37 days and the longest was still up at 449. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Cat food video ads · Cat food static ads · Cat food carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Buy Now at PetcoStella & Chewy's · running 449 days
You’ll do anything for that nuzzle, they’ll do anything for SHEBA®Sheba · running 271 days
Introducing new IAMS™ Proactive 5Iams · running 153 days
New Year, New Box Obsession!KitNipBox · running 111 days
Meow Mix: food for a moody soul.Meow Mix · running 65 days
Paw Lickin' Chicken Recipe PlusWeruva · running 65 days
6 percent of these ads open with a question, 13 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+1,716 more cat food ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 11 percent of the cat food ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median cat food ad here stayed up 37 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 352 creatives. Meta lists 1,728 for these advertisers, and 1,349 are running right now. Sprites' proprietary marketing agent reads every cat food ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.