20,529 ads from 13 shaving brands in the Meta Ad Library, 4,485 running now.
13 shaving brands have 20,529 ads in the Meta Ad Library between them, and 4,485 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Shaving was a two-brand market until subscription razors sold the blade refill as a mailbox habit, and the incumbents have spent a decade answering with their own starter kits.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Dollar Shave Club | 495 | 450 | 29 |
| Gillette | 186 | 173 | 30 |
| Manscaped | 1,308 | 126 | 30 |
Brand pages: Dollar Shave Club · Gillette · Manscaped · Harry's · Flamingo · Braun · Billie · Athena Club · Estrid · Leaf Shave · Hanni · Oui the People · Bumzzy
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 13 of these shaving brands have enough creative on file for a page of their own.
video leads at 55 percent of the 376 creatives read here, with carousel at 31 percent and static at 14. Shop now carries 89 percent of the calls to action.
The median creative here ran 33 days and the longest was still up at 389. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Razor and shaving video ads · Razor and shaving static ads · Razor and shaving carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Three Reasons Bottoms Are Ditching Their RazorBumzzy · running 389 days
Introducing Black Lip BalmHarry's · running 253 days
Special Edition Trimmer!Manscaped · ran 195 days
¡Braun con descuentos!Braun · running 172 days
No-strings-attached subscriptionEstrid · ran 112 days
Millions have chosen Flamingo:Flamingo · running 109 days
1 percent of these ads open with a question, 11 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+20,517 more razor and shaving ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 7 percent of the razor and shaving ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median razor and shaving ad here stayed up 33 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 376 creatives. Meta lists 20,529 for these advertisers, and 4,485 are running right now. Sprites' proprietary marketing agent reads every razor and shaving ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.