20,733 ads from 22 payroll and HR software companies in the Meta Ad Library, 3,851 running now.
22 payroll and HR software companies have 20,733 ads in the Meta Ad Library between them, and 3,851 of those were running when we read it on October 6, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Payroll is bought after a painful run, not before one, and the ads that work name the hour the run happens and the person who is still at the office for it.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: ADP · Paychex · Paylocity · Paycom · Dayforce · Justworks · Insperity · Lattice · Culture Amp · Xero · Bench Accounting · Dext · Navan · Pleo · Payhawk · Homebase · Deputy.com · 7shifts · Personio · Hibob · UKG · Workday
Meta Ad Library, read October 6, 2026. Library and active counts are Meta’s own. 22 of these payroll and HR software companies have enough creative on file for a page of their own.
carousel leads at 43 percent of the 545 creatives read here, with video at 29 percent and static at 28. Learn more carries 60 percent of the calls to action.
The median creative here ran 35 days and the longest was still up at 623. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Payroll video ads · Payroll static ads · Payroll carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
7shifts makes managing Mandy’s team seamless, so they can grow and thrive together.7shifts · running 623 days
Be a Recruiting MagnetInsperity · running 262 days
Palram Hybrid Silver 6 x 4ft GreenhouseHomebase · ran 194 days
Dext can simplify your business today.Dext · ran 167 days
Zahltag.Personio · running 155 days
See AI in ActionPaychex · running 130 days
2 percent of these ads open with a question, 13 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+20,721 more payroll ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
An ad that names the reader's trade or role ("for HVAC shops", "for agency owners") beats one written for everyone. The payroll and HR software companies here split their ads by vertical.
Lead with the result the buyer wants, hours saved, jobs booked, revenue recovered, and use the product screenshot as the proof, not the headline.
A demo, a free trial or a pricing guide. 3 percent of the payroll ads here lead with financing or monthly pricing. "Learn more" is the most used button here.
Most buyers visit more than once. Retarget site visitors and video viewers with customer proof and a case study, and use lead forms for the people who will not leave Facebook.
The median payroll ad here stayed up 35 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
The rest of the category, from SaaS and apps to the tools built for one job.
This page shows 545 creatives. Meta lists 20,733 for these advertisers, and 3,851 are running right now. Sprites' proprietary marketing agent reads every payroll ad running now, writes ads for your product in the styles that win, and runs them on Meta, LinkedIn and Google once you approve.