2,559 ads from 11 pool brands in the Meta Ad Library, 629 running now.
11 pool brands have 2,559 ads in the Meta Ad Library between them, and 629 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Pool ads run when the weather turns and stop when it does, and the creative is either chemicals for a pool you own or a payment for a pool you do not.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Leslie's | 142 | 45 | 46 |
| Pinch A Penny | 69 | 69 | 30 |
| Pentair | 187 | 35 | 30 |
Brand pages: Leslie's · Pinch A Penny · Pentair · Intex · BioGuard · Anthony & Sylvan · Heritage Pool Supply · Bestway · Swim University · Maytronics · Dolphin
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these pool brands have enough creative on file for a page of their own.
video leads at 44 percent of the 245 creatives read here, with carousel at 30 percent and static at 26. Learn more carries 30 percent of the calls to action.
The median creative here ran 27 days and the longest was still up at 182. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Pools video ads · Pools static ads · Pools carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Great Careers Start HerePentair · running 182 days
Introducing the Florida Select Pool | Starting At $59,900.Anthony & Sylvan · running 158 days
LIBERTY 200 : le robot Dolphin sans filMaytronics · running 142 days
✨ Ogni giorno è migliore se resti aggiornato con noi!Bestway · ran 127 days
The Pool Care HandbookSwim University · running 111 days
15% Off Pool Closing KitsLeslie's · running 52 days
2 percent of these ads open with a question, 16 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+2,547 more pools ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 14 percent of the pools ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median pools ad here stayed up 27 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 245 creatives. Meta lists 2,559 for these advertisers, and 629 are running right now. Sprites' proprietary marketing agent reads every pools ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.