3,436 ads from 8 paint brands in the Meta Ad Library, 1,694 running now.
8 paint brands have 3,436 ads in the Meta Ad Library between them, and 1,694 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Repainted walls and color names with a personality outshine coverage charts and scrub demonstrations.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Sherwin-Williams | 163 | 141 | 30 |
| Benjamin Moore | 609 | 580 | 30 |
| Valspar | 249 | 185 | 38 |
Brand pages: Sherwin-Williams · Benjamin Moore · Valspar · PPG · Clare · Backdrop · Farrow & Ball · KILZ
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 8 of these paint brands have enough creative on file for a page of their own.
carousel leads at 56 percent of the 259 creatives read here, with static at 23 percent and video at 21. Learn more carries 50 percent of the calls to action.
The median creative here ran 68 days and the longest was still up at 746. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Paint video ads · Paint static ads · Paint carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
9x12 ft. Canvas Drop ClothBenjamin Moore · running 600 days
Color so nice, you can use it twice.Backdrop · running 308 days
Transform Your BathroomFarrow & Ball · running 251 days
Order Peel & Stick Samples.Sherwin-Williams · running 229 days
Spills HappenKILZ · running 219 days
Exterior Stain & SealerValspar · running 159 days
0 percent of these ads open with a question, 7 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,424 more paint ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 4 percent of the paint ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median paint ad here stayed up 68 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 259 creatives. Meta lists 3,436 for these advertisers, and 1,694 are running right now. Sprites' proprietary marketing agent reads every paint ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.