1,868 ads from 11 cat litter brands in the Meta Ad Library, 1,149 running now.
11 cat litter brands have 1,868 ads in the Meta Ad Library between them, and 1,149 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Odor demos and a granule-free floor set the stakes, and the cat casts the deciding look.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Arm & Hammer | 101 | 98 | 30 |
| World's Best Cat Litter | 92 | 92 | 30 |
| Pretty Litter | 434 | 432 | 30 |
Brand pages: Arm & Hammer · World's Best Cat Litter · Pretty Litter · Dr. Elsey's · Boxiecat · Sustainably Yours · Cat's Pride · sWheat Scoop · Litter Robot · Catalyst Pet · Meowant
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these cat litter brands have enough creative on file for a page of their own.
video leads at 69 percent of the 222 creatives read here, with carousel at 16 percent and static at 14. Shop now carries 65 percent of the calls to action.
The median creative here ran 79 days and the longest was still up at 902. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Cat litter video ads · Cat litter static ads · Cat litter carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Get EXTRA $100 off with code: SC01Meowant · running 902 days
Get 30% off your first order with code CAT30Catalyst Pet · running 524 days
Nourish Your Cat's NatureDr. Elsey's · running 282 days
If your litter box smells, the problem isn’t your cat.sWheat Scoop · running 247 days
Stop Scooping Every DayLitter Robot · running 194 days
Boxie®: Love Your Cat, Love Their LitterBoxiecat · running 182 days
2 percent of these ads open with a question, 25 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+1,856 more cat litter ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 12 percent of the cat litter ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median cat litter ad here stayed up 79 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 222 creatives. Meta lists 1,868 for these advertisers, and 1,149 are running right now. Sprites' proprietary marketing agent reads every cat litter ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.