3,952 ads from 11 oral care brands in the Meta Ad Library, 2,370 running now.
11 oral care brands have 3,952 ads in the Meta Ad Library between them, and 2,370 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Toothpaste is a habit nobody chooses twice a year, so the brands fight over the one moment a shopper switches - sensitivity, whitening, a dentist recommendation - and almost never over taste.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Colgate · hello · quip · BURST · Sensodyne · Snow Teeth Whitening · Crest · Listerine · Oral-B · Close-Up · RiseWell
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 11 of these oral care brands have enough creative on file for a page of their own.
video leads at 68 percent of the 323 creatives read here, with carousel at 17 percent and static at 15. Shop now carries 94 percent of the calls to action.
The median creative here ran 16 days and the longest was still up at 112. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Toothpaste and oral care video ads · Toothpaste and oral care static ads · Toothpaste and oral care carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
They’re on the 17, but we’re the 1 you needquip · running 112 days
#ad No soft smiles on my wedding day ok @colgateus Optic White Pro Series Toothpaste is getting my pearlies r…Colgate · running 94 days
Shop our best product deals and unlock free delivery and gifts with purchase.Oral-B · running 94 days
your pits will thank you!hello · running 81 days
Over 85k Smiles WhitenedSnow Teeth Whitening · running 67 days
LISTERINE® Extra Mild is dye free, alcohol free, and gives you a whole mouth clean!Listerine · running 56 days
2 percent of these ads open with a question, 17 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,940 more toothpaste and oral care ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 3 percent of the toothpaste and oral care ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median toothpaste and oral care ad here stayed up 16 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 323 creatives. Meta lists 3,952 for these advertisers, and 2,370 are running right now. Sprites' proprietary marketing agent reads every toothpaste and oral care ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.