19,689 ads from 12 climbing gear brands in the Meta Ad Library, 5,233 running now.
12 climbing gear brands have 19,689 ads in the Meta Ad Library between them, and 5,233 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Hands, holds, and metal are the trust signals, and climbing ads that sell gear treat a sunset lifestyle shot as the picture that explains less.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Black Diamond | 1,183 | 223 | 33 |
| Petzl | 103 | 13 | 33 |
| La Sportiva | 761 | 98 | 34 |
Brand pages: Black Diamond · Petzl · La Sportiva · Scarpa · Patagonia · REI · Arc'teryx · The North Face · Mammut · Outdoor Research · Prana · Evolv
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these climbing gear brands have enough creative on file for a page of their own.
carousel leads at 61 percent of the 393 creatives read here, with video at 23 percent and static at 16. Shop now carries 65 percent of the calls to action.
The median creative here ran 30 days and the longest was still up at 393. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Climbing video ads · Climbing static ads · Climbing carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Men's Carbide Bibs - Solid BlackOutdoor Research · running 393 days
Make 2026 Your Year 💫Evolv · running 239 days
Black Diamond Equipment Men's Project Flannel Size M, in Indigo-Gold PlaidBlack Diamond · running 222 days
HS12 CREAMScarpa · ran 216 days
Add your name to help protect our public lands.REI · ran 186 days
Esplora la collezione hiking e vivi esperienze outdoor in totale sicurezza e comfort.La Sportiva · ran 130 days
3 percent of these ads open with a question, 16 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+19,677 more climbing ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 2 percent of the climbing ads here lead with something free to start.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median climbing ad here stayed up 30 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 393 creatives. Meta lists 19,689 for these advertisers, and 5,233 are running right now. Sprites' proprietary marketing agent reads every climbing ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.