6,870 ads from 8 board game publishers in the Meta Ad Library, 561 running now.
8 board game publishers have 6,870 ads in the Meta Ad Library between them, and 561 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
A table mid-round is the creative, because a board game ad has a second to prove people will laugh and a rulebook will not do it.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Hasbro | 5 | 5 | 5 |
| Mattel | 1,455 | 216 | 33 |
| Ravensburger | 2,869 | 172 | 28 |
Brand pages: Hasbro · Mattel · Ravensburger · Exploding Kittens · Cards Against Humanity · Spin Master · Stonemaier Games · Days of Wonder
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 8 of these board game publishers have enough creative on file for a page of their own.
video leads at 55 percent of the 167 creatives read here, with carousel at 29 percent and static at 16. Learn more carries 46 percent of the calls to action.
The median creative here ran 21 days and the longest was still up at 231. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Board games video ads · Board games static ads · Board games carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Gemeinsam Entdecken!Ravensburger · running 231 days
Okayyy the guesses were valid😭 😭 #gamenight #poetryforneanderthalsExploding Kittens · running 118 days
Who wants to help Cards Against Humanity f*** with Elon Musk?Cards Against Humanity · running 51 days
NOI jucării Patrula Cățelușilor!Spin Master · running 45 days
Ready. Set. GLOW!Mattel · running 37 days
Le jeu qui transforme une soirée banale en souvenir inoubliable 🎲 Les Aventuriers du Rail.Days of Wonder · ran 21 days
4 percent of these ads open with a question, 8 percent put a number in the first line, and 4 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+6,858 more board games ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 1 percent of the board games ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median board games ad here stayed up 21 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 167 creatives. Meta lists 6,870 for these advertisers, and 561 are running right now. Sprites' proprietary marketing agent reads every board games ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.