10,799 ads from 9 deodorant brands in the Meta Ad Library, 5,428 running now.
9 deodorant brands have 10,799 ads in the Meta Ad Library between them, and 5,428 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Deodorant is bought by habit and by scent, so the category leans on humour and mascots to be remembered at the shelf, and the newer natural brands sell the ingredient list the big names never mention.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Old Spice · Dove · Degree · Axe · Dr. Squatch · Secret · Lume Deodorant · Hume Supernatural · Carpe
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 9 of these deodorant brands have enough creative on file for a page of their own.
video leads at 81 percent of the 281 creatives read here, with carousel at 11 percent and static at 8. Shop now carries 80 percent of the calls to action.
The median creative here ran 29 days and the longest was still up at 266. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Deodorant video ads · Deodorant static ads · Deodorant carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Nuevo spray refrescante Dove Deo Whole BodyDove · ran 266 days
Save up to 51% + 4 FREE Gifts! 🔥Dr. Squatch · ran 233 days
100 hours of sweat control, one free pack of Neuro GumCarpe · running 170 days
Santal Sun Dry Body OilHume Supernatural · running 117 days
#ad #SecretDeoPartner My secret to travel day temperature chaos @secretdeodorant 💙✈️ If Secret Clinical can…Secret · running 96 days
NEW: Axe is now lighterAxe · running 62 days
3 percent of these ads open with a question, 29 percent put a number in the first line, and 9 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+10,787 more deodorant ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 13 percent of the deodorant ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median deodorant ad here stayed up 29 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 281 creatives. Meta lists 10,799 for these advertisers, and 5,428 are running right now. Sprites' proprietary marketing agent reads every deodorant ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.