Real estate ads on Facebook & Instagram

Which real estate brands run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

Brand pages: Opendoor · Redfin · Offerpad · Mark Spain Real Estate · RE/MAX · Orchard · CENTURY 21 · HomeSmart · Howard Hanna Real Estate Services · SERHANT. · The Corcoran Group · Engel & Völkers Americas · Better Homes and Gardens Real Estate · ERA Real Estate · Windermere Real Estate · Long & Foster Real Estate · Christie's International Real Estate · John L. Scott Real Estate · Clever Real Estate · Coldwell Banker Real Estate LLC · New Western · We Buy Ugly Houses · Douglas Elliman · Kris Lindahl Real Estate · Keller Williams · Zillow · Realtor.com · Compass · Side · Homes.com · Apartments.com · Rightmove · LoopNet · Crexi · Coldwell Banker · Purplebricks · Housing.com · 99acres · MagicBricks

Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 39 of these real estate brands have enough creative on file for a page of their own.

What formats do real estate ads use?

carousel leads at 38 percent of the 1,313 creatives read here, with video at 35 percent and static at 27. Learn more carries 66 percent of the calls to action.

The median creative here ran 24 days and the longest was still up at 1146. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.

What works on Facebook, with the calls to action, offers and how to start: Real estate Facebook ad examples.

Each format on its own page: Real estate video ads · Real estate static ads · Real estate carousel ads

What the real estate ads that last say

The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.

1. 2.5, 3, 4 Bhk @ Rs 93.73 L+Housing.com · running 1,146 days
2. Search the Latest Homes for Sale in PennsylvaniaHoward Hanna Real Estate Services · ran 728 days
3. Curious about real estate?John L. Scott Real Estate · running 601 days
4. 14400 Montfort Dr Apt 1701Orchard · running 486 days
5. 99acres par search karo, sab milega99acres · running 479 days
6. The Joy of HomeCENTURY 21 · running 411 days

The offers real estate brands lead with

• A price in the ad: 8 percent of ads · Redfin: “$2,900,000”
• A guarantee: 4 percent of ads · Mark Spain Real Estate: “Your Guaranteed Offer Is Waiting”
• A deadline: 0 percent of ads

6 percent of these ads open with a question, 26 percent put a number in the first line, and 2 percent lead with an emoji.

How to run real estate ads on Facebook and Instagram

1. 1

   Lead with the consultation, not the procedure

   A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 8 percent of the real estate ads here lead with a price in the ad.

2. 2

   Put the practitioner in the ad

   People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.

3. 3

   Answer the question that stops people booking

   Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.

4. 4

   Reach the people near you who are already looking

   Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.

5. 5

   Keep the winners running and replace the rest

   The median real estate ad here stayed up 24 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.

Real estate ads: questions people ask

What do real estate ads on Facebook and Instagram look like?

We read 1,313 real estate ads from 39 real estate brands in the Meta Ad Library on October 5, 2026. Carousel ads lead at 38 percent. The most common button is "Learn more".

Which real estate brands run the most Facebook ads?

Of the advertisers on this page, Redfin (6,689 running), Offerpad (211 running), Opendoor (136 running) had the most ads live when we read the library.

What offers do real estate ads use?

A price in the ad appears in 8 percent, a guarantee appears in 4 percent, a deadline appears in 0 percent of the ads we read. For example, Redfin: "$2,900,000"

How long do real estate ads run?

The median ad we read had run 24 days, and the longest 1146 days. Advertisers keep paying for ads that work, so the long runners are the ones to study.

How do I make real estate ads for my business?

Start from what is already working in your category: copy the structure of the long-running ads, lead with one clear offer, and test several versions at once. Sprites' proprietary marketing agent does this for you: it reads the real estate ads running now, writes ads in the styles that work, and launches them once you approve.