60,311 ads from 128 insurers in the Meta Ad Library, 25,370 running now.
128 insurers have 60,311 ads in the Meta Ad Library between them, and 25,370 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Insurance is bought on price and kept out of inertia, so the whole category spends on the switching moment - a quote in minutes, a number to beat, a mascot to remember - and almost nothing on the policy itself.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Progressive | 1,158 | 1,154 | 47 |
| GEICO | 1,437 | 631 | 42 |
| State Farm | 283 | 229 | 35 |
Brand pages: Progressive · GEICO · State Farm · Allstate · Liberty Mutual Insurance · USAA · Nationwide · UnitedHealthcare · Farmers Insurance · Lemonade · Aetna · Cigna Healthcare · Mutual of Omaha · Ambetter Health · Oscar Health · Freeway Insurance · Wellcare Medicare · New York Life Insurance Company · Northwestern Mutual · Blue Shield of California · Kaiser Permanente · Direct Auto Insurance · Prudential · Globe Life · Acceptance Insurance · Policygenius · Mercury Insurance · MassMutual · Travelers Insurance · The General Insurance · SelectQuote · Aflac · Hippo Insurance · The Zebra · Humana · GNP Seguros · American Family Insurance · Bradesco Seguros · Bci Seguros · Yelum Seguradora · HDI SEGUROS México · Seguros Monterrey New York Life · AXA COLPATRIA · Tokio Marine Seguradora · Sancor Seguros · MetLife Chile · Federación Patronal Seguros · Compare the Market · Admiral · Direct Line · MoneySuperMarket · Confused.com · Go.Compare · Hastings Direct · Vitality UK · Policy Expert · esure · ManyPets UK · Petplan UK · TD Insurance · Intact Insurance · Desjardins Insurance · belairdirect · Sonnet Insurance · PolicyMe · Co-operators · CAA Insurance · Allstate Canada · RBC Insurance · Wawanesa Insurance · Beneva · Sun Life Canada · AARP · Amica · MetLife · Root Insurance · Colonial Penn · Bankers Life · TruStage · Kin Insurance · NJM Insurance Group · Elephant Insurance · The Hartford · Erie Insurance · NEXT Insurance · Branch Insurance · Steadily · Auto-Owners Insurance · Shelter Insurance · Molina Healthcare · Gerber Life · Devoted Health · Insurify · Florida Blue · Anthem Blue Cross and Blue Shield · Clover Health · Kemper · Hugo Insurance · SmartFinancial · Healthfirst · CareSource · Highmark Blue Cross Blue Shield · Blue Cross Blue Shield of Michigan · Blue Cross NC · Horizon Blue Cross Blue Shield of New Jersey · CareFirst BlueCross BlueShield · Independence Blue Cross · Transamerica · Lincoln Financial · Protective Life · Guardian Life · COUNTRY Financial · Liberty Mutual · Sidecar Health · Medibank · Policybazaar · Quility · Hiscox · AAMI · NRMA Insurance · RACV · Aviva · LV= · Bupa · Bupa Australia · iSelect · Legal & General · ACKO
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 128 of these insurers have enough creative on file for a page of their own.
video leads at 42 percent of the 3,787 creatives read here, with carousel at 34 percent and static at 24. Learn more carries 48 percent of the calls to action.
The median creative here ran 31 days and the longest was still up at 1414. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
What works on Facebook, with the calls to action, offers and how to start: Insurance Facebook ad examples.
Each format on its own page: Insurance video ads · Insurance static ads · Insurance carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Receive A FREE Quote!Branch Insurance · running 1,414 days
Get your quote todayLV= · running 599 days
Find the best glasses based on face shapeUnitedHealthcare · running 565 days
Garantiza tu seguridad y contratá de manera 100% online tu seguro de movilidad🚲🔒Sancor Seguros · running 504 days
Get health insurance nowVitality UK · running 441 days
From car insurance & roadside assistance to renters insurance, Acceptance Insurance gives you the products yo…Acceptance Insurance · running 429 days
5 percent of these ads open with a question, 8 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+60,299 more insurance ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
Video ads lead among insurers. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 9 percent of the insurance ads here lead with a price in the ad.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median insurance ad here stayed up 31 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 3,787 creatives. Meta lists 60,311 for these advertisers, and 25,370 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.