Updated October 24, 2026
57% of Meta ads are image ads: carousels at 31% and single images at 26%. Below: 161,316 image ad examples from 18,495 brands, with the format and call to action each industry leans on.
Every creative, with its copy, format and run length
| Format | Ads | Share | Median run |
|---|---|---|---|
| Carousel | 87,878 | 54% | 36d |
| Single image | 73,438 | 46% | 29d |
The patterns behind these are broken down in carousel ad examples: six patterns that keep running.
Every creative, with its copy, format and run length
More in the static ads collection.
Every creative, with its copy, format and run length
On Meta: 1080x1080 for the square feed, 1080x1350 for the portrait feed, 1080x1920 for Stories and Reels, and 1200x628 for landscape. Sprites.ai generates image ads at each of these from one brief, so every placement gets its own crop.
| Industry | Image ads | Share of the industry’s ads | Median run |
|---|---|---|---|
| European auto | 51 | 100% | 465d |
| Glaucoma treatment | 50 | 93% | 9d |
| Assisted living | 43 | 93% | 123d |
| Neuropathy treatment | 58 | 92% | 86d |
| Neurosurgeon | 58 | 92% | 40d |
| Gazebo | 55 | 92% | 50d |
| Helpdesk | 105 | 91% | 12d |
| Outdoor furniture | 51 | 91% | 60d |
| Urogynecologist | 51 | 91% | 24d |
| Property management | 49 | 91% | 99d |
| Door replacement | 40 | 91% | 77d |
| Fire restoration | 40 | 91% | 44d |