Updated October 24, 2026

Ad copy examples

The median ad headline is 27 characters, the median first line 50 and the whole body 129. Below: real headlines and Facebook ad copy examples from 21,287 brands, grouped by how the copy opens.

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Ads
259,927
Brands
21,287
Median headline
27 chars
Median first line
50 chars

The ads behind the copy

Every creative, with its copy, format and run length

Ad headline examples

One per brand, longest-running first. The median headline is 27 characters.

  1. “Tummy Tuck Surgeon -Tighten & Tone Your Midsection”
    Tarrant Plastic Surgery · tummy tuck · 3217d
  2. “Modern Video Games Come To Life”
    BUFFALO BATTLEGROUND · laser tag · 3217d
  3. “Zar's Office Income Tax”
    Zar's Office Income Tax Service · bookkeeping · 3217d
  4. “DR. KHALIL OPTOMETRIST”
    Khalil Eye Care · optometrist · 3144d
  5. “Temecula Creek Mobile Vet”
    Temecula Creek Small Animal · mobile vet · 2828d
  6. “Contact Us for a Network Security Health Check!”
    Infotech Solutions, LLC · managed it · 2826d
  7. “Enrollment is open for Fall 2019!”
    The Goddard School · preschool · 2811d
  8. “Jon Penny's Black Belt Academy”
    Jon Penny's Black Belt Academy and Krav Maga · krav maga · 2804d
  9. “New York Auto School White Plains”
    New York Auto School White Plains · driving school · 2789d
  10. “Clear Image Painting, Pressure Washing, Window”
    Clear Image Painting, Pressure Washing, Window Cleaning · pressure washing · 2652d
  11. “Gamma IT Solutions Inc.”
    Gamma IT/Computer Solutions Inc. · computer repair · 2651d
  12. “Tony Hewlett DDS - Family Dentistry”
    Tony Hewlett DDS, Family Dentistry · veneers · 2650d
  13. “Low-Cost Pet Wellness”
    Spay Neuter Clinic: Chandler · spay and neuter · 2598d
  14. “Pelvic Floor Therapy Is A Lot More Than Kegels”
    Lake City Physical Therapy · pelvic floor therapy · 2576d
  15. “Memphis Breaking News Alerts App!”
    Break · news app · 2572d
  16. “Dog Daycare & Boarding”
    Let's Speak Dog, Ltd Dog Resort · dog boarding · 2538d
  17. “Stop Searching & Start Saving!”
    Extended Stay America · hotel · 2497d
  18. “24/7 RN Led Home Health Care in Las Vegas”
    BrightStar Care Las Vegas W · home health · 2409d
  19. “Revive Auto Body & Paint”
    Revive Autobody & Paint · auto body · 2408d
  20. “NE Wisconsin Horizontal Directional Drilling”
    Seven Oaks Dairy, LLC · directional boring · 2362d
  21. “The Scientifically Proven Joint Supplement”
    Equithrive · glucosamine · 2353d
  22. “Mold Removal Case Studies”
    Lightning Restoration of Sarasota · mold remediation · 2345d
  23. “Workers' Compensation Lawyers”
    Shook & Stone · personal injury law · 2345d
  24. “speedy expert repair”
    Mr. Appliance of Kane Kendall Will & Dupage · appliance repair · 2339d

Facebook ad copy examples by hook

The first line of the copy, grouped by how it opens. The full breakdown, with counts and run lengths, is on ad hooks.

Offer hooks

Opens on the deal: a percentage, a price or a free extra. 4% of ads, median run 25d.

  1. “With free shipping and satisfaction guaranteed, Equithrive is a win/win for you, and your horses.”
    Equithrive · glucosamine · 2353d
  2. “Come in today and get 5% off..limited time only!”
    Branded Customs · remote start · 2353d
  3. “Restaurant Equipment Commercial Refrigeration brand new at discount prices.”
    North American Restaurant Equipment & Refrigeration 401-639-3271 · commercial refrigeration · 1904d

Question hooks

Opens by asking the reader something about themselves. 10% of ads, median run 35d.

  1. “Does it seem like everyone around is better prepared for their financial future than you are?”
    Jodee Harris First Commonwealth Advisors · financial advisor · 2971d
  2. “Can't take your dog on vacation with you?”
    Wolf Lodge Dog Boarding · dog boarding · 2874d
  3. “Did you know that your dryer vent should be cleaned once a year?”
    Mr. Appliance of Olympia · dryer vent cleaning · 2628d

Pain point hooks

Opens on the problem the product removes. 1% of ads, median run 43d.

  1. “Heritage Woods of South Elgin provides a wonderful residential alternative to a nursing home or struggling alone at home.”
    Heritage Woods of South Elgin · memory care · 2296d
  2. “Truffles Vein Specialists provides comprehensive vein treatment for varicose veins, leg pain, leg swelling, restless leg syndrome and other vein diseases.”
    Truffles Vein Specialists · varicose vein · 2145d
  3. “�You are looking for a carport rv coverS, garage or a commercial building we can help you j-Mississippi Metal Carports no more than two weeks of waiting to deli”
    J-Mississippi Metal Carports · carport · 1823d

Social proof hooks

Opens on what other buyers say, rate or do. 2% of ads, median run 41d.

  1. “Ichiro employees welcome new and old customers to visit our store”
    Ichiro Hibachi Express & Ice Cream Rolls · hibachi · 2826d
  2. “Install US Breaking News app trusted by millions to stay informed of latest breaking news!”
    Break · news app · 2570d
  3. “D’Angelo’s has provided the Rochester area with award-winning plumbing, heating, cooling and kitchen/bathroom remodeling services for 50+ years.”
    D'Angelo's Plumbing & Heating · bathroom remodeling · 2459d

Number hooks

Opens on a specific figure, count or list. 5% of ads, median run 29d.

  1. “A Top 500 Franchise; Phenix Salon Suites is changing the Salon Industry.”
    Phenix Salon Suites · hair salon · 3199d
  2. “Family-owned independent auto body repair facility with over 35 years of experience.”
    Dale-Way Auto Body Center · wheel alignment · 3065d
  3. “� Driving School - � Driving Lessons - � 5 Hour Class - � Defensive Driving - � Road Test Appointments - � Road Test Car Service”
    New York Auto School White Plains · driving school · 2789d

Announcement hooks

Opens on something new: a launch or a drop. 3% of ads, median run 30d.

  1. “New Tactical Laser Tag Arena hits Buffalo!”
    BUFFALO BATTLEGROUND · laser tag · 3217d
  2. “New England's Piano Destination”
    Darrell's Music Hall, Piano Gallery · digital piano · 2564d
  3. “Meet the visionary Neuropathy treatment making headlines in CNN, ABC News, and medical journals at the Mayo Clinic, Stanford and John Hopkins.”
    Miramar Neuropathy Solutions · neuropathy treatment · 2263d

Curiosity hooks

Opens on a gap the reader wants closed. 0% of ads, median run 31d.

  1. “This is what happens when you drop beds from 10 metres high!”
    Sleeping Duck · mattress · 1286d
  2. “Seniors Are Ditching The Major Cruise Lines For This - Here's Why!”
    American Cruise Lines · cruise · 1109d
  3. “Turns out, Zapier is just another dream employee.”
    Zapier · automation · 988d

How long is ad copy?

Median headline
27 chars
Median first line
50 chars
Median body
129 chars
Uses emoji
34%

Calls to action

Ad copy examples by industry

More ad examples

Ad copy examples: questions

How long should Facebook ad copy be?
Short. The median ad here has 129 characters of copy, and the median first line, the part shown before "See more", is 50.
How long should an ad headline be?
The median headline is 27 characters: a product name, an offer or a short claim.
What is the most common call to action?
"Shop now" 38%, "Learn more" 24%, "See details" 6%, "Book now" 5%, "Install now" 4%.
Should ad copy use emoji?
34% of the ads here use at least one emoji in the copy.

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