12,274 ads from 13 resale marketplaces in the Meta Ad Library, 3,993 running now.
13 resale marketplaces have 12,274 ads in the Meta Ad Library between them, and 3,993 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Authentication, a designer name, or a price beside the original makes a used piece look chosen, and resale ads lose that when the picture is just a closet.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: ThredUp · Poshmark · Depop · eBay · Mercari · Goodwill · Buffalo Exchange · Plato's Closet · Savers · Clothes Mentor · Once Upon a Child · Vestiaire Collective · Grailed
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 13 of these resale marketplaces have enough creative on file for a page of their own.
carousel leads at 52 percent of the 386 creatives read here, with video at 37 percent and static at 11. Shop now carries 44 percent of the calls to action.
The median creative here ran 24 days and the longest was still up at 399. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Resale video ads · Resale static ads · Resale carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
8 X Security Camera Power Female Pigtails Cable PlugeBay · ran 399 days
Anthropologie Dresses | Anthropologie Silk Skirt | Color: Gray/Silver | Size: 0Poshmark · ran 383 days
Akep - AkepVestiaire Collective · running 352 days
Your Style For LessClothes Mentor · running 321 days
A$35 | PrettyLittleThing Women's DressDepop · ran 198 days
Style Without the SplurgeThredUp · running 110 days
1 percent of these ads open with a question, 18 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+12,262 more resale ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Shop now" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median resale ad here stayed up 24 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 386 creatives. Meta lists 12,274 for these advertisers, and 3,993 are running right now. Sprites' proprietary marketing agent reads every resale ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.