9,951 ads from 12 hiking brands in the Meta Ad Library, 3,731 running now.
12 hiking brands have 9,951 ads in the Meta Ad Library between them, and 3,731 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Distance and a boot convert, and hiking ads that work name a trail you can do this weekend rather than a ridgeline with no scale.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Merrell · Salomon · Keen · The North Face · Patagonia · Columbia · REI · Osprey · L.L.Bean · Danner · Hoka · Smartwool
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these hiking brands have enough creative on file for a page of their own.
carousel leads at 47 percent of the 332 creatives read here, with video at 35 percent and static at 18. Shop now carries 60 percent of the calls to action.
The median creative here ran 32 days and the longest was still up at 670. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Hiking video ads · Hiking static ads · Hiking carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Adventure On and Off the GridDanner · running 670 days
Ora Recovery Flip 2Hoka · running 362 days
It Starts OutsideMerrell · running 216 days
Add your name to help protect our public lands.REI · ran 186 days
Nachhaltig nach draußenKeen · ran 183 days
Salomon - Alpine Poles Brigade Jr - Pink - 110Salomon · running 112 days
3 percent of these ads open with a question, 9 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+9,939 more hiking ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 3 percent of the hiking ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median hiking ad here stayed up 32 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 332 creatives. Meta lists 9,951 for these advertisers, and 3,731 are running right now. Sprites' proprietary marketing agent reads every hiking ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.