Airline ads & commercials

Which airlines run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

Brand pages: United Airlines · Southwest Airlines · Delta · Qatar Airways · JetBlue · Emirates · Alaska Airlines · American Airlines · British Airways · Virgin Atlantic · Hawaiian Airlines · Frontier Airlines · Breeze Airways · Avelo Airlines · LATAM Airlines · Aeroméxico · Avianca · GOL Linhas Aéreas · Azul Linhas Aéreas Brasileiras · Volaris · Viva Aerobus · Copa Airlines · Aerolíneas Argentinas · JetSMART · Arajet · TUI · easyJet · Jet2.com & Jet2holidays · Ryanair · Aer Lingus · Air Canada · WestJet · Porter Airlines · Air Transat · Canadian North Airlines · PAL Airlines · Air Creebec · Turkish Airlines · Air France · Singapore Airlines · Lufthansa · Finnair · Sun Country Airlines · Japan Airlines · Korean Air · LATAM · Iberia · KLM · EVA Air · Cathay Pacific · Qantas · JSX · Contour Airlines · Southern Airways Express · Norse Atlantic Airways · Air Premia · United · Southwest · China Airlines · Air New Zealand · Air India · Philippine Airlines · Jet2 · Virgin Australia · Jetstar · IndiGo

Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 66 of these airlines have enough creative on file for a page of their own.

What formats do airline ads use?

carousel leads at 43 percent of the 1,975 creatives read here, with video at 35 percent and static at 22. Book now carries 60 percent of the calls to action.

The median creative here ran 31 days and the longest was still up at 614. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.

Each format on its own page: Airline video ads · Airline static ads · Airline carousel ads

What the airline ads that last say

The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.

1. Nuevo AeropuertoViva Aerobus · running 614 days
2. Fly to BostonArajet · ran 407 days
3. 📎 45×75 см — ідеальний розмір 💸 749 грнKLM · running 246 days
4. Acumulou pontos no cartão de crédito? 👀LATAM · running 240 days
5. Acumulou pontos no cartão de crédito? 👀LATAM Airlines · running 238 days
6. Choose from hotels globally​Virgin Australia · running 233 days

The offers airlines lead with

• A price in the ad: 3 percent of ads · Delta: “Your favorite coffee perk is back ✈️ Now you can earn 1 mile per eligible $1 on Starbucks purchases when you…”
• A discount: 1 percent of ads · Azul Linhas Aéreas Brasileiras: “10% OFF com Azul Itaú”
• A deadline: 0 percent of ads · Delta: “See Limited Time Offer”

2 percent of these ads open with a question, 9 percent put a number in the first line, and 1 percent lead with an emoji.

How to run airline ads on Facebook and Instagram

1. 1

   Lead with the format the category rewards

   Carousel ads lead among airlines. Start there, and test the second format against it rather than spreading spend across every placement at once.

2. 2

   Give the reader a reason to act now

   An offer, a launch or a limited drop gives the ad a job beyond awareness. 3 percent of the airline ads here lead with a price in the ad.

3. 3

   Copy the structure, not the ad

   Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.

4. 4

   Keep the winners running and replace the rest

   The median airline ad here stayed up 31 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.

Airline ads: questions people ask

What do airline ads on Facebook and Instagram look like?

We read 1,975 airline ads from 66 airlines in the Meta Ad Library on October 2, 2026. Carousel ads lead at 43 percent. The most common button is "Book now".

Which airlines run the most Facebook ads?

Of the advertisers on this page, United Airlines (973 running), Delta (369 running), Southwest Airlines (340 running) had the most ads live when we read the library.

What offers do airline ads use?

A price in the ad appears in 3 percent, a discount appears in 1 percent, a deadline appears in 0 percent of the ads we read. For example, Delta: "Your favorite coffee perk is back ✈️ Now you can earn 1 mile per eligible $1 on Starbucks purchases when you…"

How long do airline ads run?

The median ad we read had run 31 days, and the longest 614 days. Advertisers keep paying for ads that work, so the long runners are the ones to study.

How do I make airline ads for my business?

Start from what is already working in your category: copy the structure of the long-running ads, lead with one clear offer, and test several versions at once. Sprites' proprietary marketing agent does this for you: it reads the airline ads running now, writes ads in the styles that work, and launches them once you approve.