Updated October 24, 2026

Ad hooks

Across 259,927 ads, most open on a plain statement. The rest ask a question, lead with an offer, a number, a pain point or proof. Below: the 8 hook types, how often each appears, how long it runs, and real examples.

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Ads
259,927
Brands
21,287
Median headline
27 chars
Median first line
50 chars

The ads behind the hooks

Every creative, with its copy, format and run length

Ad hook types, by how often they run

HookAdsShareMedian run
Offer10,1704%25d
Question26,28310%35d
Pain point2,6111%43d
Social proof5,7902%41d
Number12,5025%29d
Announcement7,8583%30d
Curiosity8660%31d
Statement185,69774%31d

How to sort and test hooks of your own is covered in ad hook styles. To write lines from a brief, use the hook generator. The full copy behind these openings is on ad copy examples.

Ad hook examples

Offer hooks

Opens on the deal: a percentage, a price or a free extra. 4% of ads, median run 25d.

  1. “With free shipping and satisfaction guaranteed, Equithrive is a win/win for you, and your horses.”
    Equithrive · glucosamine · 2353d
  2. “Come in today and get 5% off..limited time only!”
    Branded Customs · remote start · 2353d
  3. “Restaurant Equipment Commercial Refrigeration brand new at discount prices.”
    North American Restaurant Equipment & Refrigeration 401-639-3271 · commercial refrigeration · 1904d
  4. “Schedule your house cleaning now and receive $150 OFF recurring cleaning (new customers only)!”
    ecomaids · cleaning services · 1663d
  5. “Save on top must-haves and earn points for every dollar you spend with Welcome Rewards.”
    Bed Bath & Beyond · furniture · 1449d
  6. “Choose top-quality items from your favourite brands at up to 50% off & get them delivered home in minutes.”
    Dunzo · mobile app · 1344d

Question hooks

Opens by asking the reader something about themselves. 10% of ads, median run 35d.

  1. “Does it seem like everyone around is better prepared for their financial future than you are?”
    Jodee Harris First Commonwealth Advisors · financial advisor · 2971d
  2. “Can't take your dog on vacation with you?”
    Wolf Lodge Dog Boarding · dog boarding · 2874d
  3. “Did you know that your dryer vent should be cleaned once a year?”
    Mr. Appliance of Olympia · dryer vent cleaning · 2628d
  4. “What happened today in Greenville?”
    Break · news app · 2548d
  5. “Kitchen Remodel?”
    PJ Contracting LLC · kitchen remodeling · 2498d
  6. “Did you know that many couples regret not hiring a wedding videographer?”
    Anton Park films · wedding videographer · 2463d

Pain point hooks

Opens on the problem the product removes. 1% of ads, median run 43d.

  1. “Heritage Woods of South Elgin provides a wonderful residential alternative to a nursing home or struggling alone at home.”
    Heritage Woods of South Elgin · memory care · 2296d
  2. “Truffles Vein Specialists provides comprehensive vein treatment for varicose veins, leg pain, leg swelling, restless leg syndrome and other vein diseases.”
    Truffles Vein Specialists · varicose vein · 2145d
  3. “�You are looking for a carport rv coverS, garage or a commercial building we can help you j-Mississippi Metal Carports no more than two weeks of waiting to deli”
    J-Mississippi Metal Carports · carport · 1823d
  4. “At 4 Paths Acupuncture, we help patients regain feeling & reduce pain associated with Peripheral Neuropathy.”
    4 Paths Acupuncture & Integrative Health · acupuncture · 1172d
  5. “Ultrasonic leak detection is a non-invasive, highly effective approach to identifying compressed air leaks, inefficiencies, and potential failures in machinery ”
    Superior AccuTrak Ultrasonic Instruments · leak detection · 1136d
  6. “🚿 No More Damp Towel Disappointments!”
    Bathroom Butler USA · towel warmer · 1114d

Social proof hooks

Opens on what other buyers say, rate or do. 2% of ads, median run 41d.

  1. “Ichiro employees welcome new and old customers to visit our store”
    Ichiro Hibachi Express & Ice Cream Rolls · hibachi · 2826d
  2. “Install US Breaking News app trusted by millions to stay informed of latest breaking news!”
    Break · news app · 2570d
  3. “D’Angelo’s has provided the Rochester area with award-winning plumbing, heating, cooling and kitchen/bathroom remodeling services for 50+ years.”
    D'Angelo's Plumbing & Heating · bathroom remodeling · 2459d
  4. “Our one of a kind award-winning Nurse-Led home health care agency provides a higher standard of care to every client.”
    BrightStar Care Las Vegas W · home health · 2409d
  5. “#1 Mediterranean Spot on the West Side.”
    Hummus Place · hummus · 2284d
  6. “This authentic West Indian restaurant strives to provide customers with their favorite foods and beverages.”
    Joy's Roti Delight · indian · 2038d

Number hooks

Opens on a specific figure, count or list. 5% of ads, median run 29d.

  1. “A Top 500 Franchise; Phenix Salon Suites is changing the Salon Industry.”
    Phenix Salon Suites · hair salon · 3199d
  2. “Family-owned independent auto body repair facility with over 35 years of experience.”
    Dale-Way Auto Body Center · wheel alignment · 3065d
  3. “� Driving School - � Driving Lessons - � 5 Hour Class - � Defensive Driving - � Road Test Appointments - � Road Test Car Service”
    New York Auto School White Plains · driving school · 2789d
  4. “20-year industry veteran providing customized solutions for your home”
    Pinnacle Foundation Repair · foundation repair · 2641d
  5. “Providing 24 Hour Towing Service to Western Oklahoma for 56 Years!”
    H&H Auto Salvage & Towing · auto salvage · 2616d
  6. “💥💥24/7 drain cleaning and pipe inspection 💥💥”
    R.A. Humphries Plumbing · drain cleaning · 2602d

Announcement hooks

Opens on something new: a launch or a drop. 3% of ads, median run 30d.

  1. “New Tactical Laser Tag Arena hits Buffalo!”
    BUFFALO BATTLEGROUND · laser tag · 3217d
  2. “New England's Piano Destination”
    Darrell's Music Hall, Piano Gallery · digital piano · 2564d
  3. “Meet the visionary Neuropathy treatment making headlines in CNN, ABC News, and medical journals at the Mayo Clinic, Stanford and John Hopkins.”
    Miramar Neuropathy Solutions · neuropathy treatment · 2263d
  4. “Coming Soon to Austin TX, the World Famous Wild Greg's Saloon!”
    Wild Greg's Saloon Austin · nightclub · 2020d
  5. “New Horizons Professional ABA Services primary mission is to provide quality in-home and clinic based behavior therapy.”
    New Horizons Professional ABA Services, Inc. · aba therapy · 1490d
  6. “New Brentwood CPR training site.”
    Revive CPR training · cpr training · 1356d

Curiosity hooks

Opens on a gap the reader wants closed. 0% of ads, median run 31d.

  1. “This is what happens when you drop beds from 10 metres high!”
    Sleeping Duck · mattress · 1286d
  2. “Seniors Are Ditching The Major Cruise Lines For This - Here's Why!”
    American Cruise Lines · cruise · 1109d
  3. “Turns out, Zapier is just another dream employee.”
    Zapier · automation · 988d
  4. “🌊Whether you're angling for bass, pike, or other trophy catches, this lure is your secret weapon for success.”
    Lilybady · fishing · 729d
  5. “Here's What a Straight or Curved Stair Lift Costs (Including Safety Features, Installation and Warranty!)”
    Leaf Home Stairlift by Leaf Home Partner · stair lift · 590d
  6. “The secret weapon to postpartum recovery!”
    Waistora · waist trainer · 578d

Statement hooks

Opens on a plain claim about the product. 74% of ads, median run 31d.

  1. “This awesome suspension frame allows you to practice aerial silks & yoga or use as a recreational swing.”
    Suspendulum · aerial arts · 3217d
  2. “Tax Preparation- Tax Audits- Bookkeeping-Accounting”
    Zar's Office Income Tax Service · bookkeeping · 3217d
  3. “US Top Physicians 2010-17 and Nationwide Lecturer serving Springfield: Weight loss, hormone optimization, aesthetics including acne and hair loss, integrative a”
    Anne E. Roberts, MD · functional medicine · 3217d
  4. “Premier Irish Dance Academy located in the Shippan area of Stamford!”
    Lynn Academy of Irish Dance - Stamford · irish dance · 3212d
  5. “Camp Bow Wow® is the Premier Doggy Day and Overnight Camp.®”
    Camp Bow Wow Henderson, NV · overnight camp · 3206d
  6. “Stairlift Specialists are Liverpool and Merseyside's number one provider of stairlifts”
    Stairlift Specialists Ltd · stair lift · 3206d

Ad hooks by industry

More ad examples

Ad hooks: questions

What is an ad hook?
The opening line of an ad: the words a reader sees before "See more", written to stop the scroll.
What is the most common ad hook?
Apart from a plain statement, the question hook, on 10% of ads.
Which ad hook runs longest?
Ads with a pain point hook ran a median 43 days, the longest of any hook type with at least 100 ads.
How many hook types are there?
This page sorts openings into 8: offer, question, pain point, social proof, number, announcement, curiosity, statement.

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