1,958 ads from 9 card issuers in the Meta Ad Library, 1,574 running now.
9 card issuers have 1,958 ads in the Meta Ad Library between them, and 1,574 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Card issuers sell a sign-up bonus to people who already carry two cards, so the creative is a points number and a lifestyle, and the offer terms do the real persuading in the fine print.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Credit Karma | 309 | 272 | 30 |
| American Express | 663 | 501 | 30 |
| Equifax | 23 | 23 | 19 |
Brand pages: Credit Karma · American Express · Equifax · Capital One · Credit One Bank · Mission Lane · OpenSky · First PREMIER Bank · Visa
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 9 of these card issuers have enough creative on file for a page of their own.
video leads at 60 percent of the 191 creatives read here, with carousel at 22 percent and static at 18. Learn more carries 62 percent of the calls to action.
The median creative here ran 30 days and the longest was still up at 226. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
What works on Facebook, with the calls to action, offers and how to start: Credit card Facebook ad examples.
Each format on its own page: Credit card video ads · Credit card static ads · Credit card carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Bilingual Employees Make up to 10% MoreFirst PREMIER Bank · running 226 days
Start Your Equifax® 30-Day TrialEquifax · running 99 days
Luxury stays from the Premier Collection are waiting for you with Venture X.Capital One · ran 91 days
Find your next planCredit Karma · running 59 days
Platinum Card®American Express · running 46 days
Great careers are built on meaningful challenges. Discover opportunities to learn, grow, and contribute at Vi…Visa · running 45 days
0 percent of these ads open with a question, 23 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+1,946 more credit card ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Video ads lead among card issuers. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 9 percent of the credit card ads here lead with a price in the ad.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median credit card ad here stayed up 30 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 191 creatives. Meta lists 1,958 for these advertisers, and 1,574 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.