50,843 ads from 13 soccer brands in the Meta Ad Library, 10,188 running now.
13 soccer brands have 50,843 ads in the Meta Ad Library between them, and 10,188 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Kit drops and match weeks have to be explained, and soccer ads in the US still teach a calendar the audience did not grow up inside.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Nike · Adidas · Puma · New Balance · MLS · Umbro · Gatorade · Under Armour · Dick's Sporting Goods · Foot Locker · Wilson · Diadora · SOCCER.COM
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 13 of these soccer brands have enough creative on file for a page of their own.
carousel leads at 67 percent of the 452 creatives read here, with video at 21 percent and static at 12. Shop now carries 81 percent of the calls to action.
The median creative here ran 47 days and the longest was still up at 958. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Soccer video ads · Soccer static ads · Soccer carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Calzado de golf para hombre Tiger Woods '13 - NegroNike · ran 958 days
Umbro Club Essential Poly Jacket - Tw Royal XLUmbro · running 832 days
New Balance Men's Athletics French Terry JoggerNew Balance · running 565 days
It's Better On The AppPuma · running 490 days
Férfi póló Under Armour Big Logo SsUnder Armour · ran 228 days
Keep your steps smooth all day with OnFoot Locker · running 153 days
0 percent of these ads open with a question, 21 percent put a number in the first line, and 4 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+50,831 more soccer ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 10 percent of the soccer ads here lead with something free to start.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median soccer ad here stayed up 47 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 452 creatives. Meta lists 50,843 for these advertisers, and 10,188 are running right now. Sprites' proprietary marketing agent reads every soccer ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.