8,980 ads from 12 lighting brands in the Meta Ad Library, 2,475 running now.
12 lighting brands have 8,980 ads in the Meta Ad Library between them, and 2,475 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Lighting ads sell a mood the viewer can install in an afternoon, so they show the same room twice, once dull and once warm, and skip the lumens.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Philips Hue | 3,279 | 339 | 31 |
| Schoolhouse | 18 | 18 | 18 |
| Rejuvenation | 185 | 185 | 30 |
Brand pages: Philips Hue · Schoolhouse · Rejuvenation · Lamps Plus · Lumens · Visual Comfort · Feit Electric · Cedar & Moss · Flos · Louis Poulsen · RBW · Creative Lighting
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these lighting brands have enough creative on file for a page of their own.
carousel leads at 53 percent of the 331 creatives read here, with video at 27 percent and static at 20. Shop now carries 63 percent of the calls to action.
The median creative here ran 54 days and the longest was still up at 430. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Lighting video ads · Lighting static ads · Lighting carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Solar Powered Garden SpotlightCreative Lighting · running 430 days
Kuvittele kotisi uudelleenPhilips Hue · running 348 days
Potenciando a los fabricantes de todo el mundo con soluciones industriales autónomas!RBW · running 247 days
Premium Designer LightingCedar & Moss · running 203 days
10" Rock Creek House NumbersRejuvenation · running 157 days
In each project, interior designer @katiedavisdesign balances discipline with imagination, utilizing tailored…Visual Comfort · running 155 days
1 percent of these ads open with a question, 14 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+8,968 more lighting ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 5 percent of the lighting ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median lighting ad here stayed up 54 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 331 creatives. Meta lists 8,980 for these advertisers, and 2,475 are running right now. Sprites' proprietary marketing agent reads every lighting ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.