4,984 ads from 10 installment payment apps in the Meta Ad Library, 1,551 running now.
10 installment payment apps have 4,984 ads in the Meta Ad Library between them, and 1,551 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Split payments are staged beside the price as a kind of discount, even when the merchandise total never moved.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Affirm · Klarna · Afterpay · Sezzle · PayPal · Zip · Synchrony · Uplift · Katapult · Splitit
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 10 of these installment payment apps have enough creative on file for a page of their own.
Single image leads at 37 percent of the 249 creatives read here, with carousel at 34 percent and video at 29. Learn more carries 29 percent of the calls to action.
The median creative here ran 28 days and the longest was still up at 335. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Buy now pay later video ads · Buy now pay later static ads · Buy now pay later carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Pay it in 4, interest-free.Afterpay · running 335 days
The JCPenney Credit CardSynchrony · running 265 days
Shop Now, Pay LaterZip · running 223 days
Sign up for the Klarna card now and get your card in minutes.Klarna · running 95 days
Free Plumbing Repairs For SeniorsUplift · running 92 days
Pay in 4 all summer longPayPal · running 51 days
0 percent of these ads open with a question, 24 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+4,972 more buy now pay later ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median buy now pay later ad here stayed up 28 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 249 creatives. Meta lists 4,984 for these advertisers, and 1,551 are running right now. Sprites' proprietary marketing agent reads every buy now pay later ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.