20,115 ads from 30 cybersecurity companies in the Meta Ad Library, 7,064 running now.
30 cybersecurity companies have 20,115 ads in the Meta Ad Library between them, and 7,064 of those were running when we read it on October 6, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Security ads are selling a disaster that has not happened, so the category has learned to show the breach, the leaked password or the blocked charge and let the product end it.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Surfshark · Proton · Norton · McAfee · Bitdefender · Malwarebytes · LifeLock · 1Password · LastPass · Dashlane · Keeper Security · NordPass · Incogni · DeleteMe · Webroot · Trend Micro · ESET · Kaspersky · Private Internet Access · IPVanish · PC Matic · CrowdStrike · SentinelOne · Cloudflare · Drata · KnowBe4 · Yubico · RoboForm · Cloaked · Reputation Defender
Meta Ad Library, read October 6, 2026. Library and active counts are Meta’s own. 30 of these cybersecurity companies have enough creative on file for a page of their own.
Single image leads at 39 percent of the 838 creatives read here, with carousel at 30 percent and video at 30. Learn more carries 46 percent of the calls to action.
The median creative here ran 32 days and the longest was still up at 483. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Cybersecurity video ads · Cybersecurity static ads · Cybersecurity carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Try RoboForm Password ManagerRoboForm · running 483 days
立即下載PC-cillin，為您的數位生活加上一層堅固防護！🛡️🔐Trend Micro · running 329 days
Compliance That Moves at the Speed of Code.Drata · ran 280 days
🔒 With PC Matic VPN, your data stays private no matter where you are.PC Matic · running 265 days
Vyzkoušejte na měsíc zdarmaESET · ran 224 days
CrowdStrike 2026 Global Threat ReportCrowdStrike · ran 210 days
7 percent of these ads open with a question, 21 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+20,103 more cybersecurity ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
An ad that names the reader's trade or role ("for HVAC shops", "for agency owners") beats one written for everyone. The cybersecurity companies here split their ads by vertical.
Lead with the result the buyer wants, hours saved, jobs booked, revenue recovered, and use the product screenshot as the proof, not the headline.
A demo, a free trial or a pricing guide. 12 percent of the cybersecurity ads here lead with a discount. "Learn more" is the most used button here.
Most buyers visit more than once. Retarget site visitors and video viewers with customer proof and a case study, and use lead forms for the people who will not leave Facebook.
The median cybersecurity ad here stayed up 32 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
The rest of the category, from SaaS and apps to the tools built for one job.
This page shows 838 creatives. Meta lists 20,115 for these advertisers, and 7,064 are running right now. Sprites' proprietary marketing agent reads every cybersecurity ad running now, writes ads for your product in the styles that win, and runs them on Meta, LinkedIn and Google once you approve.