40,508 ads from 76 banks in the Meta Ad Library, 19,132 running now.
76 banks have 40,508 ads in the Meta Ad Library between them, and 19,132 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Banks advertise to people who almost never move their checking account, so the creative sells a cash bonus for switching and a promise of being looked after, and the digital banks sell the absence of fees.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Citi | 260 | 120 | 30 |
| Wells Fargo | 531 | 346 | 30 |
| Zelle | — | — | 30 |
Brand pages: Citi · Wells Fargo · Zelle · Varo Bank · Chase · Bank of America · Mercado Pago · Nubank · Itaú · Bradesco · Banco do Brasil · CAIXA · Banco Azteca · Banorte · Bancolombia · PicPay · PagBank · Nequi · Naranja X · Banco de Crédito BCP · Yape · BancoEstado · DaviPlata · Fifth Third Bank · Huntington National Bank · KeyBank · Lloyds Bank · NatWest · Monzo · Halifax · Santander UK · Nationwide Building Society · Starling Bank · TSB · first direct · Royal Bank of Scotland · Bank of Scotland · The Co-operative Bank · Atom bank · RBC · Scotiabank · CIBC · Wealthsimple · Tangerine · Capital One Canada · Neo Financial · KOHO · Simplii Financial · Questrade · EQ Bank · Desjardins · ATB Financial · Varo · GoHenry · Marcus · Navy Federal · US Bank · First Horizon Bank · Zions Bank · Synovus · Frost Bank · First Citizens Bank · Axos Bank · Webster Bank · Flagstar Bank · Citizens Bank · Nickel · Zopa · Bankwest · Westpac · ANZ · Macquarie Bank · Bendigo Bank · Suncorp · ICICI Bank · HDFC Bank
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 76 of these banks have enough creative on file for a page of their own.
video leads at 39 percent of the 2,214 creatives read here, with carousel at 39 percent and static at 22. Learn more carries 59 percent of the calls to action.
The median creative here ran 24 days and the longest was still up at 402. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Bank video ads · Bank static ads · Bank carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Business Basic AccountBendigo Bank · running 402 days
Start Saving TodayNatWest · ran 342 days
Earn 2.25% interest*EQ Bank · running 335 days
Até 99% de descontoItaú · running 292 days
Thinking about buying your first home?Halifax · running 273 days
Offres SpécialesTangerine · running 272 days
4 percent of these ads open with a question, 14 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+40,496 more bank ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
Video ads lead among banks. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 12 percent of the bank ads here lead with a price in the ad.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median bank ad here stayed up 24 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 2,214 creatives. Meta lists 40,508 for these advertisers, and 19,132 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.