3,804 ads from 13 test prep companies in the Meta Ad Library, 1,293 running now.
13 test prep companies have 3,804 ads in the Meta Ad Library between them, and 1,293 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Test prep ads have a date on them, the sitting, and they sell a score moving by a number the viewer has already decided they need.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Kaplan | 279 | 279 | 30 |
| The Princeton Review | 20 | 20 | 20 |
| Magoosh | 775 | 448 | 33 |
Brand pages: Kaplan · The Princeton Review · Magoosh · UWorld · Blueprint · Manhattan Prep · PrepScholar · Varsity Tutors · Chegg · Target Test Prep · Khan Academy · Course Hero · Studocu
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 13 of these test prep companies have enough creative on file for a page of their own.
video leads at 40 percent of the 316 creatives read here, with static at 31 percent and carousel at 29. Learn more carries 36 percent of the calls to action.
The median creative here ran 23 days and the longest was still up at 763. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Test prep video ads · Test prep static ads · Test prep carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Disfruta de la ciudad mientras aprendes inglésKaplan · running 763 days
Guaranteed GMAT® Score ImprovementMagoosh · running 359 days
MCAT 515+ Course That Fits Your Busy ScheduleThe Princeton Review · running 223 days
Extra Virgin Olive Oil made for LongevityBlueprint · running 132 days
$0/mes es ley federal, si calificaUWorld · running 127 days
Get an Accurate Picture of How You’ll DoManhattan Prep · running 97 days
2 percent of these ads open with a question, 24 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,792 more test prep ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median test prep ad here stayed up 23 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 316 creatives. Meta lists 3,804 for these advertisers, and 1,293 are running right now. Sprites' proprietary marketing agent reads every test prep ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.