2,477 ads from 6 bottled water brands in the Meta Ad Library, 4 running now.
6 bottled water brands have 2,477 ads in the Meta Ad Library between them, and 4 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Glaciers, a squeeze bottle, and a gym-bag cameo position tap water as the rival nobody needs to name.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Dasani | — | — | 27 |
| Evian | 2 | 0 | 2 |
| FIJI Water | 426 | 4 | 15 |
Brand pages: Dasani · Evian · FIJI Water · Smartwater · VOSS · Pure Life
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 6 of these bottled water brands have enough creative on file for a page of their own.
video leads at 59 percent of the 117 creatives read here, with static at 32 percent and carousel at 9. Learn more carries 79 percent of the calls to action.
The median creative here ran 13 days and the longest was still up at 292. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Bottled water video ads · Bottled water static ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
EXCLUSIVE OFFER!VOSS · ran 292 days
FIJI Water, delivered for your finest summer moments.FIJI Water · ran 61 days
workout smarter not harderSmartwater · ran 56 days
More craving, more freshnessDasani · running 18 days
Since 2017, evian's bottling site and all water sold in North America has been certified Carbon Neutral by Th…Evian · ran 6 days
Click here to see how it worksPure Life · ran 3 days
6 percent of these ads open with a question, 2 percent put a number in the first line, and 10 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+2,465 more bottled water ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median bottled water ad here stayed up 13 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 117 creatives. Meta lists 2,477 for these advertisers, and 4 are running right now. Sprites' proprietary marketing agent reads every bottled water ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.