12,353 ads from 40 bakeries in the Meta Ad Library, 5,059 running now.
40 bakeries have 12,353 ads in the Meta Ad Library between them, and 5,059 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Baked goods photograph better than almost anything on the platform, which is exactly why these ads blur together: the ones that stand out sell a day of the week or a limited batch rather than another close-up of a croissant.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Dunkin' | 178 | 172 | 37 |
| Dairy Queen | 185 | 185 | 45 |
| OREO | 412 | 377 | 50 |
Brand pages: Dunkin' · Dairy Queen · OREO · Nothing Bundt Cakes · Krispy Kreme Doughnuts · Baskin-Robbins · The Cheesecake Factory · Ben & Jerry's · Insomnia Cookies · Cold Stone Creamery · Chips Ahoy! · Cinnabon · Edible Arrangements · Paris Baguette · Baked by Melissa · Jeni's Splendid Ice Creams · Little Debbie · Pepperidge Farm · Tate's Bake Shop · Van Leeuwen Ice Cream · Mrs. Fields · Levain Bakery · Magnolia Bakery · Sweet Loren's · Keebler · Crumbl · Pillsbury · Betty Crocker · Häagen-Dazs · Cheryl's Cookies and Brownies · Krispy Kreme · Corner Bakery · Duck Donuts · Sprinkles · Tiff's Treats · Shipley Do-Nuts · Milk Bar · 85C Bakery Cafe · Insomnia · Bimbo
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 40 of these bakeries have enough creative on file for a page of their own.
video leads at 41 percent of the 1,280 creatives read here, with carousel at 32 percent and static at 27. Shop now carries 33 percent of the calls to action.
The median creative here ran 24 days and the longest was still up at 685. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Bakery video ads · Bakery static ads · Bakery carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Ice Cream Birthday Cakes 🎂🍦✨Cold Stone Creamery · running 685 days
Now Scooping!Ben & Jerry's · running 521 days
Delicious Wishes | BirthdaysNothing Bundt Cakes · running 318 days
CUSTOMIZE YOUR OREO COOKIESOREO · running 272 days
Self-Care ServedEdible Arrangements · running 265 days
Bite-Size CupcakesBaked by Melissa · running 248 days
3 percent of these ads open with a question, 13 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+12,341 more bakery ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 12 percent of the bakery ads here lead with a price in the ad.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category video ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Shop now" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median bakery ad here stayed up 24 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 1,280 creatives. Meta lists 12,353 for these advertisers, and 5,059 are running right now. Sprites' proprietary marketing agent reads every bakery ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.