120,453 ads from 78 software companies in the Meta Ad Library, 16,706 running now.
78 software companies have 120,453 ads in the Meta Ad Library between them, and 16,706 of those were running when we read it on October 6, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Software ads on Meta have to explain a product the viewer cannot hold, so the ones that last show one job getting finished on screen and leave the feature list for the landing page.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Printful · Printify · Gelato · Spocket · ShipStation · ShipBob · Pirate Ship · Mixpanel · Descript · Fireflies.ai · Smartsheet · Basecamp · Wrike · Productboard · Leadpages · Durable · Hostinger · Bluehost · SiteGround · WP Engine · Kinsta · Cloudways · Elementor · 10Web · IONOS · Copy.ai · Writesonic · Suno · Twilio · LaunchDarkly · Datadog · GitHub · Vercel · Netlify · Jotform · Fillout · Setmore · SignNow · Jobber · Housecall Pro · ServiceTitan · CompanyCam · JobNimbus · Buildertrend · Podium · Birdeye · Thryv · Triple Whale · Hyros · AdCreative.ai · Synthesia · Skool · Superhuman · StreamYard · Smile.io · LoyaltyLion · Madgicx · Submagic · LearnWorlds · Whop · Workiz · AccuLynx · Fliki · QuickBooks · WordPress.com · Jimdo · Webnode · DreamHost · HostGator · Builder.io · Site123 · Beaver Builder · Lovable · Replit · Cursor · Epidemic Sound · AppFolio · Atera
Meta Ad Library, read October 6, 2026. Library and active counts are Meta’s own. 78 of these software companies have enough creative on file for a page of their own.
video leads at 46 percent of the 2,016 creatives read here, with carousel at 28 percent and static at 26. Learn more carries 46 percent of the calls to action.
The median creative here ran 28 days and the longest was still up at 1592. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Software video ads · Software static ads · Software carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
בניית אתרים בחינם בשלושה צעדיםSite123 · running 1,592 days
Create Beautiful WordPress Sites in MinutesBeaver Builder · running 586 days
ALOJAMIENTO WP DE ALTO NIVEL 🥇SiteGround · running 509 days
Electrical Estimate TemplateServiceTitan · running 441 days
Learn how to monitor every layer of your stack from frontend to backend and fix issues before they impact use…Datadog · running 416 days
See AccuLynx tools in 3 minAccuLynx · running 411 days
3 percent of these ads open with a question, 18 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+120,441 more software ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
An ad that names the reader's trade or role ("for HVAC shops", "for agency owners") beats one written for everyone. The software companies here split their ads by vertical.
Lead with the result the buyer wants, hours saved, jobs booked, revenue recovered, and use the product screenshot as the proof, not the headline.
A demo, a free trial or a pricing guide. 5 percent of the software ads here lead with a price in the ad. "Learn more" is the most used button here.
Most buyers visit more than once. Retarget site visitors and video viewers with customer proof and a case study, and use lead forms for the people who will not leave Facebook.
The median software ad here stayed up 28 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
The rest of the category, from SaaS and apps to the tools built for one job.
This page shows 2,016 creatives. Meta lists 120,453 for these advertisers, and 16,706 are running right now. Sprites' proprietary marketing agent reads every software ad running now, writes ads for your product in the styles that win, and runs them on Meta, LinkedIn and Google once you approve.