4,577 ads from 9 digital notebook apps in the Meta Ad Library, 589 running now.
9 digital notebook apps have 4,577 ads in the Meta Ad Library between them, and 589 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Empty pages are the villain, and the app is shown turning a messy meeting into notes the team can search later.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Notion · Evernote · Obsidian · Bear · Craft · Roam · Notability · Reflect · Todoist
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 9 of these digital notebook apps have enough creative on file for a page of their own.
video leads at 44 percent of the 222 creatives read here, with static at 32 percent and carousel at 24. Learn more carries 33 percent of the calls to action.
The median creative here ran 48 days and the longest was still up at 337. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Note-taking video ads · Note-taking static ads · Note-taking carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
3+1 OFFERT - Code COMPOObsidian · ran 337 days
20G of Protein. Grass-fed Beef. No Nasties.Roam · ran 248 days
"Water like the old days"Bear · running 203 days
Solve Work with Notion. The AI-enabled workspace designed for collaboration and productivity.Notion · running 136 days
Teamproduktivität leicht gemacht – TodoistTodoist · ran 88 days
Less 4am, more 4.0Notability · ran 48 days
0 percent of these ads open with a question, 45 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+4,565 more note-taking ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median note-taking ad here stayed up 48 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 222 creatives. Meta lists 4,577 for these advertisers, and 589 are running right now. Sprites' proprietary marketing agent reads every note-taking ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.