18,266 ads from 21 sportsbooks in the Meta Ad Library, 3,826 running now.
21 sportsbooks have 18,266 ads in the Meta Ad Library between them, and 3,826 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Sportsbooks buy a customer once with a sign-up bonus and keep them with in-app promotions, so the paid creative is almost all first-bet offers timed to the biggest games on the calendar.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| PrizePicks | 74 | 56 | 25 |
| DraftKings | — | — | 28 |
| FanDuel | 130 | 130 | 30 |
Brand pages: PrizePicks · DraftKings · FanDuel · bet365 · theScore Bet · BetRivers · Dabble Fantasy · Circa Sports · betPARX · Splash Sports · BetJACK · Betway · Fliff · BetMGM · Paddy Power · Betfair · Betfred · Sky Bet · Coral · PointsBet · Dream11
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 21 of these sportsbooks have enough creative on file for a page of their own.
carousel leads at 38 percent of the 455 creatives read here, with video at 35 percent and static at 27. Install now carries 34 percent of the calls to action.
The median creative here ran 18 days and the longest was still up at 710. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Sports betting video ads · Sports betting static ads · Sports betting carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
🎰 Join Betfair Casino and get 50 free spins.Betfair · running 710 days
Bet £10 Get 200 FREE Spins 🔥Betfred · running 333 days
Get 200 Free Spins!Coral · ran 273 days
🍒 Get up to 500 Free Spins with bet365™!bet365 · ran 253 days
Courtesy of the House!BetMGM · running 199 days
Stop playing against the houseSplash Sports · running 194 days
2 percent of these ads open with a question, 31 percent put a number in the first line, and 11 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+18,254 more sports betting ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Install now" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median sports betting ad here stayed up 18 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 455 creatives. Meta lists 18,266 for these advertisers, and 3,826 are running right now. Sprites' proprietary marketing agent reads every sports betting ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.