4,728 ads from 10 antivirus brands in the Meta Ad Library, 1,433 running now.
10 antivirus brands have 4,728 ads in the Meta Ad Library between them, and 1,433 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Antivirus ads sell a threat already on the machine, a popup or a slow laptop, and the brands that convert show the scan finding it.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Norton | 228 | 123 | 37 |
| McAfee | 64 | 43 | 19 |
| Bitdefender | 890 | 140 | 34 |
Brand pages: Norton · McAfee · Bitdefender · Malwarebytes · Kaspersky · Trend Micro · Webroot · ESET · Sophos · PC Matic
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 10 of these antivirus brands have enough creative on file for a page of their own.
Single image leads at 39 percent of the 315 creatives read here, with video at 32 percent and carousel at 29. Learn more carries 38 percent of the calls to action.
The median creative here ran 39 days and the longest was still up at 329. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Antivirus video ads · Antivirus static ads · Antivirus carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
立即下載PC-cillin，為您的數位生活加上一層堅固防護！🛡️🔐Trend Micro · running 329 days
🔒 With PC Matic VPN, your data stays private no matter where you are.PC Matic · running 265 days
Get the Free Incident Response Guide TodaySophos · ran 257 days
Vyzkoušejte na měsíc zdarmaESET · ran 224 days
Save Up to 50% TodayWebroot · running 177 days
They wear our faces to exploit your trust.Bitdefender · running 145 days
1 percent of these ads open with a question, 24 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+4,716 more antivirus ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median antivirus ad here stayed up 39 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 315 creatives. Meta lists 4,728 for these advertisers, and 1,433 are running right now. Sprites' proprietary marketing agent reads every antivirus ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.