217,854 ads from 53 fitness apps in the Meta Ad Library, 13,479 running now.
53 fitness apps have 217,854 ads in the Meta Ad Library between them, and 13,479 of those were running when we read it on October 6, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Fitness apps are installed in January and forgotten in February, so the ads that keep spending show a plan for a specific week rather than a body the viewer does not have.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Ladder · Centr · BODi · Les Mills · Pvolve · NordicTrack · Echelon · MacroFactor · Hevy · Fitbod · Asana Rebel · Melissa Wood Health · The Sculpt Society · TrainingPeaks · Rouvy · Sleep Cycle · Insight Timer · Cronometer · Caliber · Ergatta · Polar · COROS · FightCamp · Ultrahuman · Freeletics · Trainwell · Sweatcoin · MadMuscles · Muscle Booster · Yoga-Go · Sweat · Runna · Joggo · Lasta · BetterSleep · Finch · YAZIO · Foodvisor · The Fabulous · JustFit · SHRED · Bend · STRETCHIT · Alpha Progression · Fastic · Lifesum · Fitify · Simple Fasting · Daily Burn · Komoot · Wellhub · Muscle Monster · LazyFit
Meta Ad Library, read October 6, 2026. Library and active counts are Meta’s own. 53 of these fitness apps have enough creative on file for a page of their own.
video leads at 61 percent of the 1,564 creatives read here, with carousel at 23 percent and static at 16. Learn more carries 28 percent of the calls to action.
The median creative here ran 27 days and the longest was still up at 705. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Fitness app video ads · Fitness app static ads · Fitness app carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Profitez de 50% de réduction maintenant !Asana Rebel · running 705 days
Train Smarter with FitbodFitbod · running 593 days
懶人運動減肥👉👉👉LazyFit · running 434 days
Optimize your workout routine 💪Alpha Progression · running 404 days
COROS PACE Pro Reloj Deportivo GPSCOROS · ran 395 days
Piscina Copii BESTWAY gonflabila FILL ’N FUN DINOSAUROUSJustFit · ran 302 days
2 percent of these ads open with a question, 22 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+217,842 more fitness app ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median fitness app ad here stayed up 27 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
The rest of the category, from SaaS and apps to the tools built for one job.
This page shows 1,564 creatives. Meta lists 217,854 for these advertisers, and 13,479 are running right now. Sprites' proprietary marketing agent reads every fitness app ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.