6,568 ads from 8 toilet paper brands in the Meta Ad Library, 1,356 running now.
8 toilet paper brands have 6,568 ads in the Meta Ad Library between them, and 1,356 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Softness proven with a squeeze, plus a gag about the last roll, are the only two ideas this aisle films.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Cottonelle | — | — | 30 |
| Angel Soft | — | — | 30 |
| Seventh Generation | 454 | 0 | 30 |
Brand pages: Cottonelle · Angel Soft · Seventh Generation · Who Gives A Crap · Reel · Peach · Grove Collaborative · Reel Paper
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 8 of these toilet paper brands have enough creative on file for a page of their own.
video leads at 69 percent of the 206 creatives read here, with carousel at 16 percent and static at 15. Shop now carries 42 percent of the calls to action.
The median creative here ran 9 days and the longest was still up at 314. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Toilet paper video ads · Toilet paper static ads · Toilet paper carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
📸 Deviens le photographe de tes propres souvenirsReel · running 314 days
Get 2 boxes Reel Bamboo Toilet Paper for the price of one at Whole Foods!Reel Paper · running 154 days
Feel Good TPWho Gives A Crap · ran 137 days
Peach - Return to Camden-The 33rd BirthdayPeach · ran 83 days
TAKE ACTION: Biden needs to finish what he startedSeventh Generation · ran 79 days
When You Feel This Clean, You Come CleanCottonelle · ran 33 days
9 percent of these ads open with a question, 9 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+6,556 more toilet paper ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 5 percent of the toilet paper ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median toilet paper ad here stayed up 9 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 206 creatives. Meta lists 6,568 for these advertisers, and 1,356 are running right now. Sprites' proprietary marketing agent reads every toilet paper ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.